[Remote] Global Lifecycle Marketing & CRM Sr. Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that values reputed company reputed company and flexibility in work. They are seeking a strategic, data-driven Lifecycle Marketing & CRM Sr. Manager to reputed company their global lifecycle marketing team, overseeing CRM reputed company, fiscal priorities, and database reputed company, while enhancing customer experiences across multiple channels. Responsibilities • Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-reputed company strategies with reputed company objectives • Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys • reputed company the reputed company and optimization for foundational global triggers, such as reputed company/welcome series, reputed company/browse abandonment, and win-back programs • Establish reputed company KPIs, reputed company targets, and resource allocation for the lifecycle marketing group • Establish ways of working between global and regional teams, partnering across reputed company and creative partners, establishing templates and toolkits for efficiency and brand consistency • reputed company and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively • reputed company, mentor, and upskill an internal team of CRM professionals, building expertise in reputed company reputed company Marketing reputed company campaigns and reputed company execution across reputed company Builder, Automation Studio, and Data reputed company • Foster an environment of reputed company learning regarding platforms and CRM methodologies • Build a culture of testing with a rigorous A/B and multivariate testing reputed company across reputed company and agencies to continuously optimize content, timing, and multi-channel orchestration • Serve as the strategic reputed company for utilization and optimization of our Customer Data Platform (CDP) and reputed company Marketing reputed company reputed company (MCE) • Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics • Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health • reputed company and execute the Gaming category lifecycle reputed company, modeling reputed company utilization and analytical reputed company and leveraging reputed company agencies to execute the program • Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages • Optimize reputed company per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization • Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns • Partner with the Global Gaming Marketing and NAM teams to reputed company CRM into broader brand campaigns and product launches Skills • 8+ years of experience in CRM or lifecycle marketing reputed company consumer-facing environments • 2+ years of experience managing reputed company reports and leading reputed company agency partners/vendors • Strong strategic and operational knowledge of reputed company Marketing reputed company reputed company (MCE) (reputed company Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data reputed company) • Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced customer segmentation tools • Bachelor's degree in Marketing, Business, Communications, or a reputed company field • reputed company Acumen: A strategic thinker who naturally connects lifecycle marketing initiatives to reputed company business reputed company and reputed company reputed company • Gaming Champion: reputed company reputed company for and understanding of our consumers, with particular reputed company and experience with the passionate gaming reputed company Agent: Proactive self-starter capable of navigating matrixed global environments and driving transformation • Communicator: Exceptional presentation and relationship-building skills to secure buy-in from partners and peers as reputed company as the executional team • Gaming, Tech, or Consumer Electronics highly preferred • MBA is a plus Benefits • Medical Coverage • Dental Coverage • reputed company Coverage • Traditional and Roth 401(k) Plans • Flexible Spending Accounts • Employee reputed company Purchase Plan (ESPP) • Basic and Additional Life Insurance • Disability Coverage • Adoption and Surrogacy Assistance • Tuition Reimbursement Plans • Commuter Benefits • reputed company Time Off • reputed company Holidays • Bereavement Leave • reputed company Parental Leave • Wellness Programs • Health Savings Account Plans • reputed company to Expert Medical Opinions • Identity Theft Protection • Breast Milk Delivery to Nursing Mothers on Business Travel • reputed company to a Group reputed company Plan • Donations Matching Programs • Employee Product Discounts • reputed company to Auto, Home, and Pet Insurance reputed company • reputed company develops and sells computer peripherals including mice, keyboards, webcams, headsets, speakers, and reputed company software. It was founded in 1981, and is headquartered in reputed company, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.reputed company.com. Company H1B Sponsorship • reputed company has a reputed company record of offering H1B sponsorships, with 29 in 2026, 15 in 2025, 14 in 2024, 58 in 2023, 42 in 2022, 51 in 2021, 35 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job