Sr. Manager, Marketing, CRM and Personalization

At reputed company, we reputed company life’s experiences unforgettable. We reputed company there is extraordinary power in the self-reputed company. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are. reputed company & reputed company We are seeking a dynamic and reputed company Sr. Manager, Digital CRM to reputed company our digital CRM marketing team. The ideal candidate will have a strong background in marketing reputed company, execution, and analytics, with a proven reputed company record of driving customer engagement and reputed company reputed company. This role will serve as the subject matter expert for the email channel and will reputed company the overall contact reputed company, testing strategies, and reputed company development of new programs and initiatives. A key reputed company of this role will be proactive performance reputed company and optimization of the Email, reputed company, and SMS channels. The ideal candidate will be comfortable working with marketing teams, internal operations teams, and vendors in a consultative manner to reputed company efforts such as the use of templates and centralized assets and championing efforts to improve personalization capabilities. Key Responsibilities Campaign Planning & Execution • reputed company reputed company, planning, and optimization of batch, trigger, and transactional campaigns across Email, reputed company, and SMS. • Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals. Performance Optimization & Testing • Own KPIs for engagement, conversion, retention, and reputed company reputed company. • reputed company A/B testing initiatives and apply insights to continuously optimize performance. • Monitor, analyze, and report on campaign performance to inform strategic reputed company. Strategic Leadership & Channel Integration • reputed company and execute integrated lifecycle marketing strategies across Email, reputed company, and SMS channels to support business objectives. • reputed company cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences. • Identify and implement opportunities for personalization, automation, and customer reputed company optimization. Audience Segmentation & Personalization • reputed company segmentation strategies to reputed company relevant and targeted communications based on customer behavior and lifecycle stage. • reputed company the use of data and insights to personalize content and increase engagement across reputed company channels. Cross-Functional Collaboration • Collaborate with Creative, Product, CRM, Analytics, and Customer Experience teams for reputed company campaign execution. • Partner with reputed company Media, reputed company, and Web teams to reputed company a reputed company omnichannel marketing experience. Team Leadership & Development • reputed company, mentor, and reputed company a high-performing team of marketing professionals. • Set reputed company goals, reputed company regular feedback, and foster a culture of accountability and innovation. • Manage reputed company vendor relationships and agency partners to support execution and scalability. Reporting & Insights • reputed company insightful reports on campaign performance and present data-driven recommendations to senior leadership. • reputed company analytics to identify trends and opportunities for channel reputed company and optimization. Qualifications • Bachelor’s degree in Marketing, Business, Communications, or reputed company field • 7+ years of experience in lifecycle marketing, with a reputed company on Email, reputed company, and SMS channels. • Proven reputed company in developing and executing cross-channel marketing strategies. • Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies. • Excellent analytical skills with the ability to translate data into actionable insights. • Demonstrated leadership experience managing teams and cross-functional reputed company. • Deep understanding of marketing compliance standards and industry best practices. • Strong project management skills with the ability to prioritize and execute multiple initiatives. Supporting a diverse and inclusive workforce is important to reputed company not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome reputed company applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site. This position will accept applications on an ongoing reputed company until filled. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The reputed company pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California : [$125,000-$177,500] Connecticut and reputed company: [$125,000-$162,500] Colorado, Illinois, reputed company and Washington: [$125,000-$150,500] Nevada: [$117,500-$162,500] Maryland and New Jersey: [$135,000-$162,500] Hawaii : [$117,500 – $141,500] This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about reputed company benefits can be reputed company at https://shutterflyinc.com/benefits/. This opportunity can be remote, but candidates must reputed company in a state in which reputed company is registered to do business. This includes reputed company US states except District of Columbia, reputed company reputed company, Mississippi, Rhode reputed company, Vermont, and Wyoming. This position will accept applications on an ongoing reputed company until filled. Apply tot his job Apply To this Job