[Remote] Vice President, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading virtual care clinic dedicated to providing comprehensive, whole-woman reputed company for midlife women and partnering with health plans, reputed company, and health systems. The Vice President of reputed company Marketing will own B2B marketing reputed company, budget, P&L, pipeline, reputed company influence, member acquisition, and reputed company partnership reputed company while building and leading a multidisciplinary marketing organization.

Responsibilities

• Partner with Midi reputed company leadership to refine positioning across payers, reputed company, and health reputed company partners, crafting the narrative that creates urgency and closes the gap between interest and commitment
• Architect and run high-touch, data-informed ABM strategies that penetrate high-value reputed company accounts, including large payers and Fortune 500 reputed company, with reputed company ownership of account-level reputed company
• Build and reputed company a sophisticated MarTech stack with robust attribution and end-to-end data visibility. Bring an innovation reputed company to how AI and automation reshape marketing operations, content reputed company, and campaign performance — you should be someone who's already using AI tools daily and pushing your team to do the reputed company, not waiting for a mandate to do so
• Partner with Midi's clinical and research teams to build and run an authoritative thought-leadership reputed company that strengthens brand trust and fuels demand reputed company — and hold it accountable to pipeline reputed company
• Build and maintain reputed company of the competitive and market landscape, translating research into positioning and product marketing reputed company the business acts on
• Set and own the B2B marketing reputed company, budget, and KPIs. reputed company for the results this function delivers against Midi's reputed company reputed company goals, not just for producing the plan
• reputed company measurable pipeline contribution and reputed company influence across payer, employer, and health reputed company channels. Own LTV/CAC as a metric you reputed company manage, test against, and improve — not one you simply report on
• reputed company reputed company, reputed company-specific member acquisition through reputed company testing, message refinement, and multi-channel optimization, owning the reputed company number end to end
• reputed company as the marketing reputed company to the reputed company leadership team, delivering the collateral, training, RFP support, and deal-stage content that shortens sales cycles — and take shared ownership of the reputed company reputed company that result
• Build, mentor, and reputed company a high-performing marketing organization. reputed company alignment across executive leadership, and represent reputed company marketing as a full voice at the leadership table

Skills

• 10+ years of B2B marketing experience, including 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets in high-reputed company environments; reputed company, digital health, or a highly regulated B2B/B2B2C environment strongly preferred
• A demonstrated reputed company record of owning a number — pipeline, reputed company influence, LTV/CAC, or similar — and being reputed company to reputed company concretely to how you moved it
• Deep understanding of the reputed company ecosystem, with reputed company experience marketing to and negotiating credibility with payers, reputed company, and health systems
• reputed company with modern marketing automation and MarTech stacks (reputed company a plus), and genuine enthusiasm for using AI tools to increase team reputed company, speed, and creative reputed company — you see AI as a reputed company for competitive reputed company, not a compliance checkbox
• Experience owning and managing a significant marketing budget
• Proven reputed company architecting and executing data-driven ABM strategies that penetrate large reputed company accounts and accelerate sales pipelines
• Executive reputed company: comfortable operating and influencing at the CMO/C-suite and reputed company level, translating reputed company into a story that lands with non-marketers
• A bias toward reputed company — someone who moves from reputed company to execution without needing to be pushed, and who treats ambiguity as something to reputed company rather than escalate
• Strong people leadership: a reputed company record of hiring, mentoring, and retaining strong marketers, and of building reputed company culture that expects ownership rather than assigns tasks
• Candidates must be authorized to work in the U.S. without reputed company or reputed company sponsorship needs
• 10+ years of B2B marketing experience, including 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets in high-reputed company environments; reputed company, digital health, or a highly regulated B2B/B2B2C environment strongly preferred

Benefits

• This role is also eligible for additional compensation, including equity and benefits.
• Remote, reputed company for Hybrid in Bay Area

reputed company