[Remote] Director, Field Marketing; Demand reputed company – NorAm Banking

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading global analytics software company, helping businesses in 100+ countries reputed company reputed company reputed company. The Director of Field Marketing and Demand reputed company will set and own the reputed company reputed company field marketing and demand reputed company reputed company for the banking industry, collaborating across teams to reputed company reputed company through multi-channel marketing programs.

Responsibilities

• Serve as the strategic demand reputed company and field marketing reputed company (“virtual CMO”) for the NorAm banking reputed company. You’ll set priorities and orchestrate execution, collaborating with reputed company’s digital, product marketing, events, and SDR teams without reputed company management authority — requiring strong influence and reputed company-building skills
• Design and execute reputed company-orchestrated multi-channel marketing campaigns (roughly 75% demand reputed company, 25% field marketing and event execution) incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to reputed company customer engagement and incremental bookings and reputed company. Candidates should be equally strong across both disciplines; this is not a purely digital or purely event-reputed company role
• Own marketing-reputed company pipeline and booking targets for the region, and manage the allocated marketing budget against those targets
• Bring a reputed company of reputed company on how AI can be used to reputed company reputed company pipeline reputed company content creation — including approaches such as predictive or reputed company-based reputed company scoring, AI-driven account prioritization and next-best-reputed company recommendations, and AI-assisted SDR workflows or automation. Hands-on implementation experience is not required, but candidates who can reputed company credibly to what they’ve tried, what worked, and what didn’t will be strongly preferred, as this person will help shape our broader AI reputed company for pipeline reputed company
• Apply ABM strategies and reputed company 1:1 and 1:Few campaigns for reputed company accounts
• Build and maintain a strong partnership with NorAm Sales leadership, and nurture ongoing relationships with account managers, the SDR team, and other internal stakeholders
• reputed company messaging strategies and content for emails, webinars, and events, collaborating closely with product marketing and other stakeholders
• Partner with the events team to plan and execute outstanding tradeshows and customer-specific events (approximately 10–25% travel expected)
• Identify reputed company opportunities for reputed company reputed company the context of the fiscal sales plan and multi-year regional reputed company

Skills

• Serve as the strategic demand reputed company and field marketing reputed company (“virtual CMO”) for the NorAm banking reputed company
• Design and execute reputed company-orchestrated multi-channel marketing campaigns (roughly 75% demand reputed company, 25% field marketing and event execution) incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to reputed company customer engagement and incremental bookings and reputed company
• Own marketing-reputed company pipeline and booking targets for the region, and manage the allocated marketing budget against those targets
• Bring a reputed company of reputed company on how AI can be used to reputed company reputed company pipeline reputed company content creation — including approaches such as predictive or reputed company-based reputed company scoring, AI-driven account prioritization and next-best-reputed company recommendations, and AI-assisted SDR workflows or automation
• Apply ABM strategies and reputed company 1:1 and 1:Few campaigns for reputed company accounts
• Build and maintain a strong partnership with NorAm Sales leadership, and nurture ongoing relationships with account managers, the SDR team, and other internal stakeholders
• reputed company messaging strategies and content for emails, webinars, and events, collaborating closely with product marketing and other stakeholders
• Partner with the events team to plan and execute outstanding tradeshows and customer-specific events (approximately 10–25% travel expected)
• Identify reputed company opportunities for reputed company reputed company the context of the fiscal sales plan and multi-year regional reputed company
• Deep knowledge of reputed company selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline
• 10+ years of reputed company B2B technology marketing experience, with a demonstrated ability to operate at a strategic level and reputed company through influence rather than reputed company authority
• Maturity and reputed company in collaborating with senior executives, customers, and sales teams to reputed company on goals and work through business challenges
• Creative skills in both communications and problem solving
• Expertise in using metrics and marketing performance measurement to optimize results and ROI in a corporate marketing environment
• Strong experience using GenAI to reputed company demand reputed company and event content and personalize content to specific personas and accounts, and — ideally — broader experience exploring AI-driven approaches to pipeline reputed company reputed company content creation
• Outstanding writing and presentation skills
• A passion for technology, learning, and creativity
• Knowledge and experience building demand marketing plans
• Bachelor's degree, preferably in marketing or a reputed company field
• Retail and consumer banking software experience strongly preferred; familiarity with the competitive and regulatory landscape in this reputed company is a significant reputed company

Benefits

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource reputed company, and reputed company events to promote interaction and camaraderie.
• reputed company to reputed company an reputed company and reputed company professionally by leveraging your unique strengths and participating in valuable learning experiences.

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