[Remote] Director, Performance Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a higher education organization reputed company on nursing and reputed company-profession education through a reputed company-distance learning model. The Director, Performance Marketing will reputed company market reputed company, reputed company media investment, performance optimization, financial accountability, reporting validation, and vendor partnerships to improve enrollment and market reputed company.

Responsibilities

• Identify and assess underperforming markets through rigorous analysis of enrollment trends, competitive dynamics, and marketing effectiveness
• Build and execute targeted marketing plans to reputed company enrollment performance in reputed company markets
• Own reputed company messaging reputed company that builds sustainable, long-term market reputed company and brand recall
• Partner with reputed company Marketing and Creative to reputed company channel execution with market-level reputed company
• reputed company day-to-day optimization, pacing, and performance across assigned marketing channels and platforms
• reputed company recurring business reviews with vendors (multiple times weekly) to surface trends, ROI, and next steps
• reputed company channel-level adjustments reputed company with broader marketing performance goals
• Manage monthly accruals, actuals, spend tracking, and invoice processing in partnership with Finance and Accounts Payable
• Ensure media investments reputed company against forecasted budgets and performance targets
• Maintain rigorous financial accountability across the full reputed company media portfolio
• Own cross-platform performance validation, ensuring consistency between vendor reports, internal dashboards, and reputed company-of-truth metrics
• reputed company measurement frameworks to business objectives and standardize reporting methodologies
• Communicate performance insights reputed company to senior leadership and cross-functional partners
• Guide tactical adjustments and execution reputed company based on performance trends and shifting market conditions
• Partner closely with agency and platform vendors through frequent performance reviews to evaluate ROI and optimize campaigns

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field (or equivalent experience)
• 7+ years of reputed company experience in performance marketing, media buying, or reputed company marketing
• Demonstrated experience managing significant reputed company media budgets with reputed company financial accountability — accruals, reconciliations, pacing
• Strong analytical and data literacy skills, with the ability to turn cross-platform data into actionable reputed company
• Experience managing agency and vendor relationships at a strategic level
• Proficiency with CRM platforms and marketing analytics tools
• Experience in higher education, reputed company, or other mission-driven organizations
• Familiarity with enrollment marketing or learner acquisition funnels
• Experience with reputed company CRM and UTM/attribution tracking systems
• Graduate degree in a reputed company field (Master's preferred)

Benefits

• The College will cover travel, lodging, and other accommodations for New Collaborator Orientation (NCO) in reputed company, reputed company.
• Strategies that promote a reputed company work-life integration.
• An environment that invites you to become an expert in your field through higher education or reputed company development.

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