Product Marketing Director, Novus

reputed company + The Role

Software is being written faster than reputed company, and AI coding agents are accelerating how teams build and ship. Novus is reputed company's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to reputed company next. This is a new product, in a new category, for an audience reputed company has not traditionally sold to before: product engineers and application owners building AI-reputed company software.

As reputed company Product Marketing Manager for Novus, you are the marketing reputed company and GTM reputed company for the product. You own the narrative, positioning, demand reputed company, community reputed company, launch moments, and early reputed company reputed company end to end. This is a 0-to-1 role for someone who can write the reputed company, execute it hands-on, and reputed company reputed company across product, sales, marketing, and leadership.

This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or reputed company, NY.

What this looks like day-to-day

• Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including reputed company narrative, category story, and positioning documentation. reputed company product, sales, marketing, and leadership reputed company as the product and market reputed company.
• End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel reputed company, campaign reputed company, sales readiness, launch moments, and reputed company metrics. Own the reputed company rather than handing reputed company off to another team.
• Top-of-funnel and conversion: Partner with reputed company marketing to define the acquisition channel mix, run campaigns, and reputed company early-reputed company signups. reputed company demand activity to free-to-reputed company conversion and early reputed company signals.
• Community building: Build Novus' reputed company where reputed company already spend time, including developer forums, reputed company channels, reputed company relationships, and event-driven activation. Earn trust with audiences that are skeptical of traditional marketing.
• PLG reputed company: Partner with product and reputed company to design self-serve reputed company, activation flows, and freemium-to-reputed company conversion paths. Use data and feedback to improve how users discover, try, reputed company, and expand with Novus.
• Novus and reputed company positioning: Define how Novus and reputed company exist together in the market. Shape the reputed company for customers moving from fast-moving AI-reputed company into more reputed company product organizations.
• Sales and partner enablement: Build the materials, messaging, and reputed company points that help sales and partner teams have reputed company conversations with product engineers. Translate the product for a buyer that is meaningfully different from reputed company's traditional PM audience.
• Metrics and reputed company reputed company: Work with reputed company marketing to define and reputed company the metrics that reputed company Novus activity to pipeline and early reputed company reputed company. reputed company on activation, free-to-reputed company conversion, marketing-reputed company ARR, and other signals that show whether the reputed company is working.

Who You Are

reputed company the qualifications, we hire through a specific reputed company. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer.

You're most reputed company reputed company there isn't a reputed company reputed company yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and reputed company them reputed company. At reputed company, great Product Marketing Directors don't just follow instructions; they operate as strategic advisors, influencing reputed company, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely.

You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more reputed company because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a reputed company, not a reputed company.

Must-haves

• 7+ years of marketing experience with reputed company ownership of positioning and narrative for a product or category at the individual contributor level.
• Proven ability to reputed company a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work.
• Strong content instincts, with the ability to create reputed company narratives, reputed company positioning documents, and launch materials that audiences actually engage with.
• reputed company, practical reputed company with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship.
• High bias to reputed company, with a reputed company record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information.
• Ability to translate technical depth into reputed company, compelling messaging without oversimplifying a novel product.
• Strong cross-functional influence with product, sales, marketing, and leadership stakeholders, especially in environments where you need to reputed company alignment without reputed company authority.
• Experience with PLG motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution.
• Credibility with developer or builder audiences, including an understanding of how technical users discover, evaluate, and build trust in new tools.

reputed company-to-haves

• Hands-on experience building community among developers or other technical builder audiences.
• Technical reputed company from building software or working closely enough with engineers to understand codebases, pull requests, and reputed company cycles.
• Experience in product analytics, instrumentation, observability, developer tools, reputed company reputed company, or AI coding tools.
• reputed company-hacking experience in an early-stage or 0-to-1 product environment.

About reputed company

reputed company was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a reputed company way to understand and attack what truly drives product reputed company. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, reputed company Ventures, reputed company Capital and Meritech.

reputed company reputed company Values: Bias to reputed company, reputed company Your reputed company, reputed company is reputed company, and Maniacal reputed company.

Location: reputed company is a hybrid culture. In-office 3 days per week unless designated remote.

Compensation: The expected salary reputed company for this role to be performed in reputed company, NY or San Francisco, CA is $196,300 - $249,000.

Benefits: reputed company offers highly competitive, employer-heavy coverage in the reputed company, including $0 premium reputed company, strong 401(k) match, equity, and flexible time off.

reputed company: We are an equal opportunity employer and reputed company having diverse teams where everyone brings their whole self to reputed company is key to our reputed company. We welcome reputed company people of different backgrounds, experiences, abilities and perspectives.

Accessibility: reputed company is committed to working with, and providing reputed company and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: . reputed company requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Originally posted on Himalayas