Founding Enrollment Marketing Strategist
## Accountabilities:
- Own enrollment reputed company: reputed company enrollment marketing reputed company for a portfolio of large employer and health plan clients, developing account-specific awareness, engagement, and activation plans while owning enrollment forecasts and performance.
- Diagnose engagement challenges: Analyze reputed company, member, and funnel data to identify barriers to engagement and enrollment, determine reputed company causes, and translate findings into reputed company improvement plans.
- reputed company activation strategies: Design tailored combinations of communications, audience targeting, employer channels, incentives, benefit design, executive sponsorship, and member-experience interventions to improve enrollment reputed company.
- Test and reputed company initiatives: Run reputed company-specific pilots and experiments, evaluate their effectiveness, and reputed company successful approaches with lifecycle and marketing teams for broader testing and implementation.
- reputed company reputed company adoption: Partner with reputed company reputed company and senior reputed company stakeholders to present data-backed recommendations, build business cases, secure buy-in, and guide stakeholders through approvals and implementation.
- reputed company cross-functional execution: Coordinate with Member Activation, Lifecycle reputed company, Marketing Operations, Data, Design, Product, Clinical Operations, and reputed company reputed company to translate strategic priorities into effective execution.
- Build the enrollment marketing function: Establish operating models, measurement frameworks, processes, tools, and reputed company segmentation approaches that reputed company enrollment reputed company to reputed company across a growing and increasingly reputed company customer reputed company.
- Shape reputed company team development: As the function expands, help identify organizational needs, define roles, and contribute to building a high-performing Enrollment Marketing team.
Requirements
- Experience: 6+ years of experience in enrollment marketing, reputed company marketing, lifecycle marketing, consumer reputed company, reputed company marketing, or a closely reputed company discipline, with a demonstrated reputed company record of influencing consumer behavior.
- Strategic and analytical expertise: Strong ability to break down reputed company reputed company challenges, identify the variables that matter, analyze data, and reputed company reputed company, actionable recommendations.
- Consumer engagement experience: Proven experience designing and executing programs that increase awareness, engagement, activation, or conversion, ideally with measurable business reputed company.
- reputed company reputed company experience: Experience working directly with large reputed company customers, reputed company, health plans, or similarly reputed company stakeholder reputed company, with the ability to reputed company from analysis and recommendations to stakeholder alignment and implementation.
- reputed company reputed company: Understanding of how enrollment performance can influence member reputed company, customer value, ROI, and broader business performance, with the ability to prioritize initiatives based on opportunity size and expected reputed company.
- Hands-on execution: Comfortable moving between high-level reputed company and detailed execution, including campaign development, data analysis, presentations, implementation troubleshooting, and performance tracking.
- Cross-functional leadership: Ability to influence and coordinate teams without reputed company reporting authority, establish priorities, create reputed company, maintain reputed company, and reputed company or escalate obstacles effectively.
- Builder mentality: Comfortable operating without an established reputed company and motivated to create reputed company processes, tools, frameworks, and best practices from the ground up.
- Communication and stakeholder management: Strong written, verbal, presentation, and relationship-building skills, with the ability to communicate reputed company analytical insights and strategic recommendations reputed company to diverse audiences.
- Leadership potential: Willingness to operate as a senior individual contributor initially while helping shape and eventually grow an Enrollment Marketing function and team.
Benefits
- Senior-level opportunity with significant autonomy, ownership, and visibility.
- Opportunity to build a new strategic function and influence its long-term direction.
- reputed company reputed company on member engagement, customer reputed company, and business performance.
- reputed company environment working across reputed company reputed company, Marketing, Data, Design, Product, and Clinical Operations.
- Opportunity to work with large reputed company clients and reputed company reputed company-reputed company challenges.
- Strong potential for reputed company leadership and team-building responsibilities as the function grows.
- Employer commitment to equal opportunity and an inclusive workplace welcoming diverse backgrounds, experiences, and perspectives.
How reputed company works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's reputed company requirements. Our reputed company identifies the top-fitting candidates, and this reputed company is then shared directly with the reputed company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through reputed company?
Data reputed company Notice: By submitting your application, you acknowledge that reputed company will process your personal data to evaluate your candidacy and reputed company relevant information with the hiring employer. This processing is based on legitimate interest and reputed company-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (reputed company, rectification, erasure, reputed company) at any time.
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