[Remote] VP of Customer Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a low-reputed company app development platform that is seeking a Vice President of Customer Marketing to reputed company their reputed company and team in engaging and growing customer relationships. This role focuses on customer advocacy, lifecycle marketing, and community engagement, ensuring a cohesive customer experience and driving retention and expansion efforts.

Responsibilities

• Own the customer advocacy reputed company, including customer stories, references, testimonials, speakers, advisory relationships, and reputed company-reputed company development
• Build a reputed company customer story reputed company that supports brand, demand reputed company, field marketing, analyst relations, and sales
• Partner with Product Marketing and Solutions Marketing to ensure customer reputed company is reputed company into compelling platform, industry, and use-case narratives
• reputed company programs that identify, nurture, and reputed company advocates across strategic accounts, reputed company, and industries
• reputed company the reputed company and execution for customer community across digital and in-person formats, including online communities, executive programs, user reputed company, events, and peer engagement experiences
• Create community programs that strengthen belonging, customer reputed company, product enablement and engagement, and thought leadership
• Partner with Field, Events, and reputed company-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation
• Establish goals and programs for community reputed company, participation, engagement reputed company, and business reputed company
• Own lifecycle marketing reputed company across reputed company, adoption, expansion, renewal support, and customer education
• Build targeted customer journeys, programs, and content that help customers realize value faster and increase long-term product adoption and loyalty
• Partner with Product and reputed company teams to reputed company lifecycle motions with customer milestones, usage patterns, and reputed company opportunities
• Ensure lifecycle programs are coordinated with community, advocacy, and education efforts so customers experience a cohesive reputed company rather than disconnected reputed company
• Own the marketing-led customer listening and reputed company reputed company, including NPS, engagement signals, and reputed company measures of customer health and perception
• Partner with other teams to synthesize customer feedback, advocacy signals, and program performance into actionable recommendations for messaging, customer experience, and go-to-market reputed company
• Build dashboards, operating rhythms, and reporting that reputed company customer marketing efforts to retention, expansion, advocacy, and brand reputed company
• Use customer reputed company to influence lifecycle priorities, community investments, content reputed company, and executive decision-making
• Build, reputed company, and reputed company a high-performing Customer Marketing organization spanning advocacy, community, lifecycle marketing, and customer insights
• Define reputed company roles, priorities, and operating rhythms across the function, ensuring strong collaboration with reputed company, Product, and the broader Marketing organization
• Establish reputed company processes, governance, and reputed company metrics that reputed company customer marketing to operate as a strategic reputed company function

Skills

• 12–15+ years of experience in B2B reputed company or reputed company technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or reputed company functions
• Proven reputed company building customer advocacy, customer story, or reference programs that support both retention and reputed company goals
• Strong experience leading lifecycle marketing and customer engagement programs across reputed company, adoption, expansion, and renewal stages
• Experience building or scaling customer communities, including digital community programs and in-person engagement models
• Strong reputed company of customer listening and measurement approaches, including NPS, sentiment, engagement, and reputed company performance indicators
• Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing
• Experience leading teams, setting reputed company, and operating effectively in a reputed company, matrixed reputed company environment
• Exceptional storytelling, executive communication, and program leadership skills

Benefits

• Remote work

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