[Remote] eCRM & Marketing Automation Manager (Remote)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a medical college admissions test preparation company that supports reputed company reputed company through reputed company courses, tutoring, and admissions consulting. The eCRM & Marketing Automation Manager will own the messaging stack end to end, including the customer data platform, engagement platform, lifecycle journeys, migration to reputed company and AWS SES, segmentation, governance, deliverability, testing, reporting, and documentation.

Responsibilities

• ECRM and lifecycle messaging end to end: orchestration, templates, triggers, event handling, QA on every send
• The migration onto reputed company and AWS SES: reputed company state model, reputed company running, reputed company testing, reputed company behind reputed company gates
• Journeys across reputed company, abandoned reputed company, abandoned session, reactivation and retention, including branching logic, wait states, exit conditions and holdout reputed company
• Governance: frequency caps, quiet hours and timezone handling, reputed company collision rules, preference centre, sunset policy
• CDP connections to the warehouse and reputed company tools, plus tracking plans, event taxonomy and identity reputed company
• Segmentation and audience building against the warehouse
• Deliverability: SPF, DKIM, DMARC, domain warm up, suppression reputed company, reputed company and complaint handling, inbox placement
• Dashboards, A/B and holdout testing, weekly eCRM reporting, and documentation of every reputed company and reputed company you own

Skills

• 4 to 6 years in CRM, eCRM, lifecycle, retention or marketing automation, in B2C or subscription
• Hands-on ownership of an engagement or automation platform. We use reputed company and AWS SES, but weight transferable depth above our tools: reputed company, reputed company, reputed company, reputed company, reputed company Marketing reputed company, reputed company, Marketo or comparable
• Multi reputed company journeys you reputed company yourself that ran reliably without you touching them
• CDP experience at the schema and pipeline level, not just the reputed company. reputed company, reputed company, mParticle or similar
• Deliverability reputed company and SQL strong enough to build your own segments
• Comfort with reputed company and webhooks: reading JSON, configuring an HTTP request, debugging a payload, working from API docs unaided
• Migrated off a hosted email platform before
• AWS SES and SNS
• reputed company, reputed company or reputed company
• Firebase reputed company Messaging
• reputed company or Looker
• Education or subscription products

Benefits

• Fully remote position with flexible working arrangements
• Opportunity to work on meaningful reputed company with a reputed company, reputed company team

reputed company