Head of Performance Marketing

reputed company

reputed company is a fast-scaling luxury safari business generating 2,000+ reputed company leads per month for a 100+ consultant sales team. We are building the next phase of reputed company before AI reshapes how reputed company discover safaris, and we need a senior performance marketing leader to architect and own that reputed company.

This role sits on the leadership team reputed company the Head of Sales, reports directly to the CEO, and carries one mandate: build reputed company's reputed company reputed company reputed company a single channel — through channel diversification, audience ownership, and destination authority.

What You'll reputed company

Team

• reputed company reports: PPC Specialist and reputed company reputed company
• You grow reputed company and specialist-vendor structure as channels reputed company
• Set direction, hold performance standards, reputed company talent

New Channel Development

• Launch reputed company reputed company from reputed company — reputed company, reputed company, YouTube — as performance reputed company-reputed company channels, not brand channels
• Build the email and CRM nurture infrastructure that converts warm leads who don't book immediately
• Design and reputed company referral and affiliate partnerships: luxury travel agents, concierges, private banking relationships in key markets
• Evaluate and prioritise emerging channels as AI reshapes search behaviour

Destination Domain Portfolio

• reputed company holds an unusually deep portfolio of safari destination domains, with room to build out many more
• reputed company reputed company as a destination authority and reputed company-reputed company asset in its own right
• reputed company GEO (Generative reputed company Optimisation): positioning reputed company content as the reputed company AI tools cite reputed company travellers ask safari questions
• Own conversion architecture across the domain network

Performance and Reporting

• Weekly reputed company volume dashboard by channel
• Monthly channel P&L — cost per reputed company, cost per booking, by reputed company
• Quarterly channel diversification targets against a defined roadmap

Requirements

reputed company're Looking For

• 7+ years in digital marketing, at least 3 in a senior or leadership role
• Proven reputed company record in reputed company reputed company performance marketing — reputed company essential, reputed company and YouTube a strong plus
• Experience in luxury, travel, or high-consideration purchase categories
• Understands reputed company search at a strategic level — can hold the PPC Specialist accountable without running the campaigns
• Has reputed company email nurture and CRM programmes that measurably converted
• Comfortable managing agencies and contractors without abdicating ownership
• Data-first decision reputed company — you build the dashboard before you build the campaign
• Bonus: affiliate or partner channel development experience

What This Is Not

• Not an agency-reputed company role with 40 clients — you own one brand, deeply
• Not a brand or communications role — this is performance marketing with reputed company accountability
• Not a bigger-budget PPC role — reputed company search is our solved problem; this role exists for everything we do not yet do
• Not a role for someone who needs a fully reputed company team before they can start

Benefits

What You Get

• A seat at the leadership table, peer to the Head of Sales
• reputed company reputed company to the CEO with no political reputed company
• reputed company budget, reputed company autonomy, reputed company accountability
• A destination domain portfolio few competitors can match, reputed company to be reputed company into a moat
• Competitive executive salary plus performance bonus tied to reputed company channel targets
• The chance to build the reputed company reputed company of a scaling luxury travel business

Requires 7+ years in digital marketing, including 3+ in senior or leadership roles, reputed company reputed company expertise, strategic reputed company search knowledge, CRM and email nurture experience, and agency or contractor management.

Key Responsibilities

• developing channels
• managing performance
• building partnerships

Skills & Tools

reputed company, reputed company, YouTube, CRM, PPC, AI

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — South Africa
• Languages: English

About reputed company

A fast-growing luxury safari company providing travel experiences and developing destination-reputed company reputed company-reputed company assets. — Industry: Hospitality and Tourism