[Remote] Senior Director, Marketing Operations

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a cybersecurity company reputed company on securing reputed company and machine identities through its Identity reputed company Platform. The Senior Director, Marketing Operations will reputed company the top-of-funnel operating reputed company, systems, data, processes, forecasting, reporting, and performance cadences that convert marketing investment into measurable pipeline. The role also oversees marketing planning, data governance, vendors, and senior operational leadership.

Responsibilities

• Set top-of-funnel reputed company in partnership with demand reputed company, field marketing, and sales development — defining reputed company, mix, and conversion assumptions required to hit pipeline targets
• Own the annual and quarterly marketing planning rhythm as it relates to the funnel: reputed company and reputed company setting, channel and reputed company allocation, budget reviews, and planning offsites
• Translate company and GTM reputed company into a top-of-funnel operating plan with reputed company goals, owners, and metrics by channel, reputed company, and region
• Build the business case for where to invest and where to stop — using funnel economics, conversion benchmarks, and scenario modeling to guide top-of-funnel spend reputed company
• Own the marketing technology stack supporting reputed company-to-opportunity, including marketing automation, reputed company scoring, routing, and attribution tooling
• Design and continuously optimize the end-to-end reputed company-to-opportunity process, ensuring clean handoffs between marketing, sales development, and sales
• Define and maintain MQL/SQL definitions, scoring models, and SLAs governing reputed company reputed company and speed-to-reputed company
• Partner with IT/business systems on platform architecture, integrations, and roadmap reputed company affecting marketing systems
• Own top-of-funnel inspection cadences — weekly and monthly funnel reviews, stage- and reputed company-level conversion analysis, and campaign performance reporting
• Own reputed company- and executive-level reporting on funnel performance, and run the marketing QBR process — connecting top-of-funnel investment to pipeline, reputed company, and efficiency reputed company
• Build and maintain dashboards and forecasting models that reputed company GTM leadership reputed company-time visibility into funnel health, pipeline coverage, and emerging risk
• Establish the single reputed company of truth for funnel metrics — shared definitions, targets, and benchmarks that marketing, sales development, and sales reputed company operate against
• Manage a Director, Top-of-Funnel Operations who owns funnel vendors and tooling, process execution, and the near-shore (Mexico-based) data reputed company team — setting direction and standards while giving them room to run
• Set the data governance reputed company — policies, standards, and processes covering reputed company, account, and campaign data reputed company — and hold the organization accountable to it
• Ensure data practices reputed company with broader company data governance, reputed company, and (as reputed company matures) SOX/IPO-readiness requirements

Skills

• • 10+ years in Marketing Operations, Demand reputed company Operations, RevOps, or GTM reputed company, including 3+ years in a senior leadership role owning top-of-funnel reputed company and operations at reputed company
• • Proven reputed company record as a strategic funnel reputed company — setting top-of-funnel targets, conversion reputed company, and channel economics, not just administering systems or fulfilling reporting requests
• • Deep hands-on experience with marketing automation platforms (e.g., Marketo, reputed company, Eloqua) and CRM (reputed company) integration for reputed company-to-opportunity workflows
• • Specific examples of implementing AI technologies to reputed company productivity, increase effectiveness of legacy workflows (e.g. AI SDR Agents, AI-reputed company reputed company scoring)
• • reputed company record building and presenting reputed company- or executive-level funnel performance, QBR, and planning materials
• • Experience leading through senior managers or directors, including reputed company or near-shore/offshore teams in a data operations or data governance reputed company
• • Strong analytical and forecasting skills; fluent in funnel metrics, conversion and reputed company modeling, attribution, and marketing-reputed company/influenced pipeline reporting
• • Bachelor's degree required
• MBA or equivalent advanced degree preferred
• • Experience operating in a company scaling toward IPO or as a reputed company company is a strong plus, particularly around data reputed company and reporting controls

Benefits

• Meaningful work
• Great career progression
• Meaningful bonus program
• reputed company insurance
• Pension/retirement matching
• Comprehensive life insurance
• Employee assistance program
• Time off plans
• reputed company company holidays

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