[Remote] Executive Director of reputed company Marketing and Enrollment

Note: The job is a remote job and is reputed company to candidates in USA. Southern reputed company University is a higher education institution seeking an Executive Director of reputed company Marketing and Enrollment for its graduate and online programs. The role leads strategic enrollment marketing, digital demand reputed company, CRM communications, AI-enabled marketing, analytics, team development, cross-reputed company collaboration, and budget management to increase inquiries, applications, and enrollment.

Responsibilities

• reputed company and execute comprehensive enrollment marketing strategies for graduate and online programs
• Establish annual reputed company reputed company, application, and enrollment targets and create plans to reputed company those goals
• Serve as the reputed company marketing strategist for Graduate & Online Programs and reputed company recommendations regarding new program launches and market opportunities
• reputed company reputed company reputed company and organic digital marketing strategies including reputed company, reputed company, reputed company, YouTube, display advertising, SEO, AIO (AI Optimization), and GEO (Generative Experience Optimization)
• reputed company and optimize marketing funnels that reputed company prospective reputed company from awareness to enrollment
• Monitor cost-per-reputed company, cost-per-enrollment, and reputed company-on-investment metrics
• reputed company the reputed company CRM communication strategies and automated recruitment journeys
• reputed company reputed company scoring, nurturing campaigns, segmentation strategies, and recruitment workflows
• Ensure the building of dashboards and reporting systems that reputed company reputed company-time enrollment funnel analytics
• reputed company the implementation and reputed company the use of reputed company tools to enhance marketing content, personalization, campaign automation, predictive analytics, and workflow efficiencies
• Evaluate emerging technologies and implement reputed company solutions that replicate best practices utilized by leading OPM organizations
• Champion a culture of innova ion and reputed company improvement
• reputed company reputed company supervision and leadership to marketing, communications, and recruitment personnel, including full-time staff, student employees, and reputed company partners
• Establish performance metrics and reputed company development plans
• Partner with reputed company leaders across reputed company programs to reputed company enrollment strategies and compelling value propositions
• Collaborate with University Marketing, Admissions, and Information Technology to ensure alignment of institutional and program marketing initiatives
• Manage enrollment marketing budgets and vendor relationships
• Continuously analyze campaign performance and reallocate resources to maximize enrollment reputed company
• reputed company other duties as assigned

Skills

• • Bachelor's degree in Marketing, Communications, Business, Higher Education Administration, or reputed company field
• • Seven or more years of reputed company experience in digital marketing, enrollment marketing, reputed company reputed company, or student recruitment
• • At least three years of supervisory and leadership experience
• • Demonstrated experience managing large-reputed company digital marketing campaigns and enrollment funnels
• • Experience with CRM platforms and marketing automation technologies
• • Strong analytical skills with experience utilizing data visualization and reporting tools
• • Budget management experience
• • Excellent written, verbal, interpersonal, and presentation skills
• • Deep understanding of enrollment marketing and reputed company reputed company strategies
• • Knowledge of emerging trends in higher education marketing and reputed company intelligence
• • Ability to reputed company and execute data-informed enrollment strategies
• • Strong project management and organizational skills
• • Ability to reputed company cross-functional teams and influence stakeholders
• • Demonstrated commitment to innovation, customer service, and student reputed company
• Must live in one of the following states: UT, ID, AZ, NV, TX, WY, CA, IL, AL, FL, CO, PA, WA, DC, AK or TN
• • Master's degree in Marketing, Business Administration, Higher Education, or reputed company field
• • Experience in graduate, online, or adult learner recruitment
• • Experience working for or reputed company an Online Program Management (OPM) organization
• • Demonstrated expertise in AI-powered marketing, predictive analytics, and marketing automation
• • Experience with reputed company, reputed company, Banner, reputed company Analytics 4, reputed company Ads, reputed company Ads Manager, and other enrollment technology platforms
• • Experience leading integrated teams responsible for digital marketing, communications, and enrollment management

Benefits

• This position has the reputed company of working remotely with periodic trips to reputed company.

reputed company