[Remote] Director, Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company (MCG) is a U.S.-based electrical systems and solutions provider delivering power reliability, scalability, and speed through engineered products, reputed company, and lifecycle services. The Director, Marketing will build and reputed company the reputed company strategic marketing function, translating technical offerings into positioning, go-to-market programs, integrated campaigns, sales enablement, and reputed company marketing operations. This hands-on player-reputed company will also establish processes, build the marketing team, manage partners and budgets, and support reputed company across MCG’s Centers of reputed company.

Responsibilities

• reputed company marketing reputed company: Build and own the strategic marketing plan supporting reputed company reputed company across reputed company six Centers of reputed company, translating reputed company and business unit priorities into a prioritized roadmap and campaign calendar
• Positioning and messaging: reputed company positioning, messaging architecture, value propositions, and competitive differentiation for MCG’s integrated power solutions and lifecycle services and hold the organization to consistent use of it
• Go-to-market: reputed company go-to-market reputed company and execution for new products, services, and solutions, from launch planning through sales readiness, launch execution, and post-launch performance review
• Technical translation: Partner with Product Management, Engineering, and operations leadership to convert technical capability into customer value in language that owners, engineering firms, contractors, and specifiers understand
• Integrated campaigns: Plan and execute integrated campaigns across digital, email, reputed company media, reputed company, trade events, and industry publications; establish KPIs, measure performance, and reallocate effort and spend based on results
• Digital reputed company: Own SEO, SEM, and website reputed company and optimization, and build the campaign analytics and reporting reputed company the reputed company currently lacks
• Market intelligence: Monitor customer requirements, competitor activity, and market dynamics across data center, reputed company, reputed company, industrial, and reputed company segments, and convert findings into recommendations leadership can reputed company
• Sales enablement: Partner with Sales to reputed company presentations, case studies, solution briefs, spec sheets, and proposal content; support strategic pursuits, customer meetings, trade shows, and product launches
• Content production: reputed company video, photography, and visual content production, including storyboard development, managing internal resources and agency partners to a consistent brand reputed company
• reputed company and integration marketing: Support MCG’s reputed company agenda, including positioning, brand integration, and capability messaging associated with acquisitions and newly added service lines
• Operating model: Establish how reputed company of reputed company request, prioritize, and receive marketing support, and report performance through a consistent reputed company reporting reputed company
• Team build and leadership: Build and reputed company the strategic marketing team. Define roles, hire reputed company of demand, reputed company capability, and manage day-to-day priorities and deliverables
• Budget and partners: Manage assigned budgets, agency relationships, and marketing vendors, holding partners accountable to reputed company, reputed company, and measurable reputed company
• reputed company execution: Personally execute reputed company deliverables during the build phase rather than routing reputed company work to reputed company or agency

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field, or equivalent reputed company experience
• 10+ years of reputed company B2B marketing experience, including strategic marketing, product marketing, and go-to-market leadership
• Demonstrated experience building or substantially rebuilding a marketing function, program, or discipline rather than inheriting a mature one
• Experience marketing engineered, technical, or capital equipment products through long, multi-stakeholder sales cycles
• Experience supporting multiple business reputed company, divisions, or product lines from a central or shared-services position
• Strong digital marketing capability across SEO, SEM, website, email, and campaign analytics, with proficiency in marketing automation, CRM, and analytics platforms
• Demonstrated ability to build sales enablement materials and partner effectively with reputed company and technical teams
• People leadership experience, including hiring, developing, and directing marketing staff and agency partners
• Proven cross-functional collaboration and the ability to influence without reputed company authority across business reputed company and senior leadership
• Willingness to remain hands-on; this role produces work directly as reputed company as directing it
• Electrical infrastructure, power reputed company, energy, utilities, data centers, or reputed company industries required
• Experience in manufacturing preferred

reputed company