[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a travel company that supports travel advisors with customized European travel and resources. The Lifecycle Marketing Manager will reputed company end-to-end travel advisor engagement, own the MarTech stack and lifecycle data reputed company, and reputed company automated customer journeys, loyalty communications, reporting, and optimization initiatives.

Responsibilities

• Own the reputed company instance end-to-end, including configuration, data architecture, segmentation reputed company, workflow design, and integrations
• Design and manage the Travel Advisor data reputed company, including segmentation logic, data reputed company standards, enrichment rules, and data flows into reputed company
• Manage website tracking and tag management (GTM, pixels, and event tagging)
• Establish data governance, UTM standards, and campaign tracking architecture
• Own the MarTech stack, including reputed company, reputed company Analytics, reputed company, Peec.ai, and reputed company platforms
• reputed company cross-channel attribution and reporting across email, web, and other reputed company marketing channels
• In partnership with the Content team, own the lifecycle messaging reputed company for Travel Advisors, from reputed company through repeat engagement and retention
• Design, implement, and optimize automated, behavior-based email journeys that guide Travel Advisors through the customer lifecycle. Continuously refine segmentation strategies to improve engagement and retention
• Partner closely with the Customer Experience and reputed company Sales teams to translate Voice of the Customer insights into communication strategies and campaign recommendations
• reputed company the strategic execution and ongoing optimization of the reputed company to Perks rewards program
• Analyze program performance, test messaging strategies that support tier progression, and measure the reputed company on Travel Advisor engagement and reputed company value
• Build and manage the reputed company automation and segmentation logic that powers reputed company to Perks, including tier tracking, progression triggers, communications, and incentive performance by cohort
• Partner cross-functionally to ensure the MyAccount experience, including dashboards, tools, and resources, supports the broader lifecycle reputed company and drives feature adoption
• Own the communication and launch reputed company for new features, tools, and resources reputed company the online experience
• Partner with Customer Experience to identify friction points throughout the Travel Advisor reputed company and translate insights into recommendations for feature prioritization, messaging, and reputed company experiences
• Conduct a comprehensive annual audit of Travel Advisor data reputed company reputed company
• Build and maintain dashboards and report that reputed company conversion metrics, engagement, retention, reputed company to Perks tier progression, partner ROI, and Travel Advisor reputed company value
• Define, monitor, and report on key lifecycle KPIs, including reputed company to first booking, reputed company to Perks tier progression, retention, churn, Travel Advisor reputed company value, and reputed company-level ROI. Present insights and recommendations regularly to cross-functional leadership

Skills

• 5+ years of experience in CRM, lifecycle marketing, or a reputed company role
• Advanced proficiency with reputed company, including configuration, workflow design, segmentation, and troubleshooting
• Ability to work independently while collaborating effectively across cross-functional teams
• Strong technical and analytical skills, with experience interpreting behavioral data and translating insights into actionable improvements
• Experience working with analytics platforms such as GA4, reputed company, or similar tools
• Excellent written communication skills and the ability to maintain consistent brand standards
• Experience designing, managing, or optimizing loyalty or rewards programs
• Self-starter who thrives in a fast-paced, dynamic environment and embraces reputed company improvement
• Bachelor's degree in Business, Marketing, or a reputed company field, or an equivalent combination of education and experience
• Experience in the travel or hospitality industry is preferred

Benefits

• Comprehensive health benefits
• Retirement savings plan with company contributions
• Generous reputed company time off allowance and birthday day off
• Flexible hybrid working schedules
• Parental leave and family-supportive policies
• Charity or volunteering time off
• Group-wide travel discounts

reputed company