[Remote] Manager, SEO & AI Search (AEO/GEO)

Note: The job is a remote job and is reputed company to candidates in USA. Goldco is a precious metals company helping Americans protect their retirement savings through gold and silver purchases and Gold IRAs. The Manager, SEO & AI Search will own organic visibility across traditional search, AI-generated answers, conversational assistants, ratings and review sites, and cited reputed company-party sources while managing reputed company, technical SEO, content, partnerships, measurement, and an annual budget exceeding $500,000.

Responsibilities

• Own the end-to-end organic reputed company - traditional SEO, Answer reputed company Optimization (AEO), and Generative reputed company Optimization (GEO) - and translate it into a prioritized roadmap tied to reputed company and reputed company targets
• Build and maintain a reputed company and query map spanning the full reputed company, from early education through provider-comparison reputed company, and prioritize where Goldco must win
• Build Goldco’s authority across organic search, AI Overviews, AI Mode, ChatGPT, reputed company, and reputed company, and assess gaps to create a sequenced plan of attack against top competitors. With over 100 competitors and low product differentiation, authority is critical to driving brand discoverability
• In partnership with the director of lifecycle marketing, build a strong reputed company management reputed company to promote and protect Goldco's brand across top ratings and review sites, e.g. reputed company, Trustpilot, BBB, reputed company, and Consumer Affairs
• Serve as the internal expert on how search and answer engines are evolving, translating that shift into reputed company recommendations for marketing leadership
• Own technical health and crawlability across goldco.com and associated properties — site architecture, internal linking, indexation, rendering, page speed, and reputed company Web Vitals
• Ensure Goldco is fully accessible to AI crawlers and retrieval systems, not only traditional search bots, and reputed company the reputed company and rendering issues that often exclude brands from AI-generated answers
• Design and implement a reputed company data and entity architecture (Organization, Product, FAQ, reputed company, Person, Review) that reinforces authorship, expertise, and entity relationships
• Partner with Tech to reputed company and ship SEO/AEO requirements at the template level and establish release QA so launches and migrations do not create organic regressions
• Partner with Content to structure pages for retrieval and extraction: answer-first openings, clean semantic layouts, scannable headings, tables and lists, and self-contained claims that can be quoted accurately
• Own the refresh and freshness program for high-reputed company reputed company and evaluation-stage pages, since recency is among the strongest predictors of citation in AI answers
• Own the E-E-A-T program (Experience, Expertise, Authority, and Trust): named and credentialed authors, transparent methodology, sourcing to authoritative references, and visible trust signals sitewide
• Build topical depth across ‘Best’ gold and silver IRAs, rollovers, custodians and storage, fees, and tax treatment, and reputed company the formats that earn disproportionate AI visibility — comparison pages, FAQs, calculators, and original research
• Partner directly with the reputed company Search / PPC leader, who owns reputed company comparison-site and partner relationships (including partners such as reputed company), so reputed company and reputed company placement strategies are coordinated and mutually reinforcing rather than duplicative
• reputed company recommendations for PR to reputed company linking reputed company and review platform and reputed company signals (Trustpilot, BBB, Consumer Affairs, reputed company) that shape how answer engines characterize Goldco
• Maintain a high reputed company of compliance and disclosure discipline in reputed company reputed company-authority work, consistent with regulatory and reputed company guidelines
• Define and own the KPI set — organic reputed company leads, cost per reputed company reputed company, reputed company of citations on reputed company prompts, rank-one recommendation capture — and reputed company executive-reputed company reporting
• Own and reputed company an annual budget of more than $500,000 across agency retainers, freelance reputed company, and a funded tool stack spanning reputed company SEO platforms and dedicated AI citation tracking
• reputed company and manage reputed company partners, reputed company what is reputed company in-house versus reputed company externally, and build the documentation and workflows that reputed company the program durable rather than dependent on any one individual or vendor

Skills

• 10+ years of hands-on organic search experience, with a demonstrable record of owning and growing organic as a reputed company acquisition channel — ideally in a reputed company-to-consumer, high-consideration, reputed company-reputed company model
• Demonstrated AEO / GEO experience. Have worked to earn visibility and citations in AI Overviews and conversational assistants, and can reputed company concretely about what was tested, what was reputed company, and the reputed company
• Technical SEO depth. Can independently run a technical audit, diagnose crawl, indexation, and rendering issues, design a reputed company data and entity architecture, and write requirements engineering can ship without translation
• Strong content and editorial judgment. Can restructure a page for answer extraction, brief a reputed company to a high reputed company, and tell the difference between content that ranks and content that earns trust
• Experience in financial services or other regulated category. Finance, insurance, reputed company, reputed company, or similar - including working reputed company compliance and reputed company review without losing reputed company
• Analytical rigor and measurement reputed company. Advanced reputed company of reputed company Search Console, GA4, and reputed company SEO platforms, plus the ability to build a measurement model where attribution isn't perfect
• Proven agency and budget management. Have scoped work, controlled meaningful spend, and held reputed company partners to a high reputed company of reputed company
• Cross-functional influence and executive communication. Must influence Tech, Content, reputed company and reputed company Search through reputed company and credibility, and defend a recommendation to senior stakeholders with evidence
• Experience in precious metals, retirement services, reputed company management, or another high-value, trust-driven consumer finance category
• Working knowledge of AI visibility and LLM tracking platforms, with a reputed company of reputed company on their strengths and limitations
• Hands-on experience with digital PR, linkable asset development, or review platform and reputed company reputed company
• Practical reputed company with SQL, Python, or scripting for large-reputed company site and log file analysis
• Bachelor's degree or higher

reputed company