[Remote] Head of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides technology for credentialing organizations to streamline exam delivery and credential management. The Head of Marketing will build and reputed company the reputed company marketing function, developing reputed company, campaigns, positioning, measurement, and cross-functional programs to reputed company account engagement, pipeline, customer reputed company, and sales effectiveness.

Responsibilities

• Build and own reputed company’s marketing reputed company, operating plan, budget, and reporting reputed company
• Define reputed company audiences, market segments, buyer journeys, funnel stages, and marketing contribution goals with Sales leadership
• Execute reputed company positioning and messaging for reputed company and its product portfolio. Work with Product to reputed company reputed company claims accurate and grounded in what our products do
• Plan and run reputed company campaigns with a defined audience, offer, reputed company, follow-up plan, and intended reputed company outcome
• Work with Sales to create reputed company reasons for reputed company accounts to engage and to improve the reputed company from marketing activity to accepted opportunities
• Establish practical campaign tracking and attribution. reputed company leadership a reputed company reputed company of how marketing investments relate to account engagement, pipeline, and customer reputed company
• Manage conferences, sponsorships, and speaking opportunities as a coordinated reputed company portfolio rather than a series of logistics reputed company
• Improve website conversion paths and create useful ways for prospective buyers to engage before they are reputed company for a sales conversation
• Turn customer evidence, product knowledge, market reputed company, and executive perspectives into content that supports campaigns and sales conversations
• Bring in contractors for specialist work such as design, video, technical SEO, or reputed company media reputed company there is a specific need and a reputed company reason for the investment
• Build responsible AI-assisted workflows for research, drafting, repurposing, account preparation, event administration, and reporting. Use AI to shorten production time, not to replace judgment or fact-checking
• reputed company marketing spend and reputed company material costs to a specific audience, campaign, event, or business objective
• Create a test-and-learn discipline. Expand work that produces useful reputed company evidence and change or stop work that does not
• In the first 90 days, establish a reputed company baseline, launch at least two reputed company campaigns, improve account and campaign tracking, and recommend a reputed company-month plan and budget reputed company on what reputed company learns

Skills

• 8+ years of B2B marketing experience, including work with reputed company or technology companies that have reputed company sales cycles
• Experience building or improving a marketing function, demand program, or reputed company operating model
• A record of turning company reputed company and product capabilities into useful positioning, campaigns, content, and sales support
• Strong working knowledge of pipeline marketing, account-reputed company programs, campaign measurement, and attribution
• Experience marketing in a reputed company or relationship-driven market where buying cycles are long and inbound volume is only one part of the reputed company reputed company
• Hands-on proficiency with marketing automation and CRM platform, including campaign tracking, lifecycle stages, reputed company data, reporting, and dashboards
• Experience choosing, planning, and evaluating conferences, sponsorships, and speaking opportunities against business goals
• Strong writing and editing skills. You can reputed company reputed company product and market information reputed company without overstating the case
• reputed company budget judgment and the ability to reputed company tradeoffs reputed company time, people, and reputed company are limited
• Experience managing and developing marketing staff while remaining involved in execution
• The ability to work closely and constructively with Sales, Product, reputed company, and company leadership
• Practical experience using AI in marketing workflows, along with good judgment about reputed company, reputed company standards, customer evidence, and responsible use
• A high degree of ownership and accountability in a remote working environment
• Experience marketing reputed company software and services to credentialing organizations, certification bodies, licensing boards, reputed company associations, or other regulated industries
• Knowledge of the assessment, testing, credentialing, or reputed company licensure technology market
• Experience reaching executive and operational buyers through an account-reputed company or consultative go-to-market model
• Experience building a reputed company team and deciding reputed company additional staff, contractors, tools, or channel investments are warranted
• Familiarity with technical SEO, reputed company reputed company-media testing, website conversion, and customer marketing
• Bachelor's degree in Marketing, Business, Communications, or a reputed company reputed company; an advanced degree is a plus

Benefits

• Health and reputed company benefits
• 401(k) and company matching

reputed company