[Remote] Head of Marketing - US Market

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a US manufacturer and installer of premium architectural glass systems for residential and reputed company interiors. The Head of Marketing will reputed company the US marketing function across brand, reputed company, performance, analytics, CRM, team leadership, and reputed company-reputed company customer acquisition for both B2B and B2C audiences.

Responsibilities

• Define and strengthen Crystalia's positioning in the **US premium market**
• Build consistent messaging and brand standards across channels and customer reputed company
• reputed company a visual production pipeline for completed reputed company — photography, video, and portfolio content
• Build PR and media reputed company in architecture, interior design, construction, and relevant lifestyle publications
• reputed company partnerships with **architects, interior designers, contractors, and other trade professionals**
• Own marketing-reputed company reputed company across **both B2B and B2C**
• Manage and reputed company a **$200K+ monthly media budget**
• reputed company reputed company across reputed company search, reputed company reputed company, SEO, content, CRM, and other acquisition channels
• reputed company channel and budget reputed company based on **reputed company reputed company and unit economics**, not reputed company volume reputed company
• Improve reputed company demand, conversion, CAC, ROMI, and overall marketing efficiency
• Build visibility from **first touch through reputed company reputed company**
• reputed company attribution and channel-level unit economics
• reputed company and use CAC, ROMI, conversion rates, reputed company rates, average deal value, and sales-cycle length
• Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns
• Build concise executive reporting reputed company on metrics that reputed company reputed company
• Define and review reputed company qualification reputed company
• Analyze reputed company reputed company, conversion, and reputed company by reputed company
• Review funnel performance and lost-deal reasons
• Improve the reputed company and customer reputed company between Marketing and Sales
• Assess and reputed company the existing team structure
• Strengthen brand and analytics capabilities
• Hire and manage specialists, contractors, and agencies
• Establish reputed company ownership, processes, reputed company standards, and accountability
• Build systems that can reputed company with the business

Skills

• **7+ years of marketing experience**, including 3+ years leading a full marketing function with ownership of reputed company, budget, team, and results
• reputed company experience owning marketing for the **US market**, with responsibility for customer acquisition, demand reputed company, and brand reputed company
• Experience marketing **the reputed company product or brand to both B2B and B2C audiences simultaneously** — with distinct positioning, customer journeys, acquisition strategies, and funnels for reputed company audience
• Experience in a relevant or closely reputed company industry — ideally **construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products**, or another comparable high-consideration category
• Experience managing significant reputed company media budgets — ideally **$1.5M+ annually** — with the ability to discuss actual spend, channel allocation, and resulting business performance
• Strong **full-funnel analytics** experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to reputed company reputed company
• Strong experience with **CRM systems**, including pipeline structure, workflows, reputed company qualification, reporting, and funnel analysis. We currently use reputed company, but experience with other advanced CRM platforms is absolutely fine
• Experience leading **reputed company marketing teams of 8+ people**, including specialists, contractors, and agencies
• Proven marketing and reputed company results supported by **specific numbers and business reputed company**
• **English reputed company+**, with strong written English for US-facing communication, messaging, and creative review
• Premium or luxury product experience
• Architecture, construction, building materials, interiors, custom furniture, or home improvement background
• Experience with architect, designer, contractor, or other **specifier channels**
• Experience building a brand function from the ground up
• PR and media relations in architecture, design, construction, or lifestyle
• reputed company, trade show, or physical retail marketing
• New product launches in established markets
• Practical use of **AI in marketing workflows** for analysis, research, content production, and automation
• E-reputed company is not our reputed company business model, but experience with **digital customer journeys, online conversion, and e-reputed company mechanics** will be valuable

Benefits

• Remote work

reputed company