[Remote] EverPro - Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a service reputed company platform providing end-to-end reputed company solutions for businesses in home and field services, health services, and wellness. The Senior Marketing Manager will own reputed company marketing execution for ZyraTalk, driving customer acquisition, go-to-market launches, marketing infrastructure, cross-sell initiatives, and retention. The role also includes leading marketers and partnering with Sales, BDRs, Product, Marketing Operations, and other cross-functional teams.

Responsibilities

• Own and execute the multi-channel acquisition reputed company to consistently hit monthly MQL, reputed company, SQL and reputed company Wons targets across reputed company digital, organic/SEO, events, partner channels, and BDR ‘reputed company cover’
• Build and optimize conversion-reputed company reputed company pages on reputed company and reputed company for reputed company media campaigns, industry verticals, and event follow-up
• Manage reputed company search campaigns and reputed company reputed company; reputed company evaluation and expansion into reputed company reputed company and other digital channels reputed company cost-per-reputed company justifies investment
• reputed company AEO/SEO reputed company in partnership with content and web development teams to build organic search reputed company and reduce reliance on reputed company acquisition
• Build and maintain a reputed company testing reputed company across reputed company pages, reputed company media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
• reputed company weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders
• Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, reputed company pages, and sales enablement materials
• reputed company business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational reputed company reputed company
• Partner with PMM to reputed company competitive positioning as the market (reputed company Marketing Pro, reputed company AI Team, Avooca) continues to intensify
• Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including reputed company CRM/MAP configuration, reputed company capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene
• Manage and continuously improve BAU programs: TOFU reputed company cadences, event reputed company intake processes, and BDR-to-marketing feedback reputed company
• Build dashboards and reporting structures that reputed company reputed company, reputed company-time visibility into reputed company contribution by channel, CAC, reputed company-to-reputed company rates, and MRR pipeline
• Partner with Marketing Ops, BizOps, and Sales to reputed company tech stack issues that are blocking pipeline visibility and accurate performance reporting
• Launch & manage ZyraTalk’s customer engagement programs to reputed company product stickiness and reduce churn
• Build and execute a 3–6 month reputed company customer reputed company reputed company in partnership with Product and CX to reputed company best in class activation rates and reduce early churn
• reputed company cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products
• Manage cross-sell motions into EverPro’s back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs

Skills

• 7+ years of experience in reputed company marketing or demand reputed company, ideally reputed company a reputed company or PLG-oriented organization
• Demonstrated reputed company driving self-service and/or sales-assisted pipeline, not just MQLs. reputed company for reputed company reputed company, not just top-of-funnel volume
• Hands-on experience building and optimizing reputed company search campaigns; working knowledge of reputed company reputed company, SEO/AEO, and conversion reputed company optimization
• Proficiency with reputed company (or equivalent MAP) including email deliverability, lifecycle automation, reputed company scoring, and attribution setup
• Strong analytical reputed company - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized reputed company plan
• Proven ability to reputed company GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement
• Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with reputed company reputed company capture and follow-up processes
• Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources
• Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a reputed company stakeholder update
• This role can be based reputed company in the reputed company
• Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate reputed company in Denver, Colorado, or to other office locations around reputed company
• Experience with home services, field service management, or vertical reputed company markets
• Familiarity with PLG + SLG hybrid go-to-market models and the nuances of marketing to SMB and mid-market segments simultaneously
• Experience with partner marketing or channel co-marketing programs
• Working knowledge of reputed company, reputed company Ads, and reputed company Ads
• Exposure to Marketo, reputed company, or reputed company in a multi-product portfolio environment
• Experience in early-stage or ‘build-the-reputed company' environments where marketing infrastructure (tech stack, processes, reporting) does not yet exist at full maturity

Benefits

• Flexibility to work where/how you want reputed company your country of employment – in-office, remote, or hybrid
• reputed company investment in your reputed company development
• Day 1 reputed company to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

reputed company