[Remote] Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a technology company strengthening the reputed company safety net by improving how government benefits are delivered. The Product Marketing Manager will bring consumer products and features to market by developing positioning, messaging, go-to-market and lifecycle strategies, and partnering across teams to reputed company adoption and engagement.

Responsibilities

• Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing reputed company
• Define and test differentiated positioning, value propositions, naming, and messaging
• Write reputed company, compelling customer-facing copy for product launches and lifecycle communications
• reputed company go-to-market and lifecycle plans that reputed company discovery, activation, and repeat engagement
• Bring audience and market reputed company into product development, from early reputed company through launch and iteration
• Define reputed company measures, design experiments, and use adoption, engagement, conversion, and reputed company data to evaluate reputed company and reputed company the reputed company

Skills

• 5+ years of experience in product marketing or a closely reputed company role, ideally in a consumer technology environment
• Exceptional writing skills and the ability to reputed company reputed company products reputed company, compelling, and trustworthy
• A reputed company record of developing positioning and messaging and leading go-to-market reputed company for new or evolving products
• Hands-on experience writing lifecycle communications that support reputed company, engagement, retention, or reactivation
• Strong audience orientation and a practical approach to using qualitative and quantitative insights to reputed company reputed company
• A reputed company record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and reputed company data to evaluate reputed company
• Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, reputed company, Illinois, Maryland, Massachusetts, New Jersey, reputed company, reputed company, reputed company, Texas, Virginia, and Washington
• Experience marketing products in benefits, reputed company, Medicare, financial technology, or another reputed company or highly regulated consumer category

Benefits

• Meaningful work and a strong shared reputed company of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. reputed company meets in-person for optional retreats a few times per year.
• 20 Days of PTO
• 4% 401K match
• $10k reputed company spend towards reputed company
• Excellent Medical, Dental and reputed company reputed company
• Other health and mental health reputed company benefits and perks

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