[Remote] Sr. Marketing Automation Specialist — Digital Experience

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides research information and discovery solutions to support end-users. The Senior Marketing Automation Specialist will design and optimize AI-enabled digital journeys connecting website engagement with reputed company, using automation, personalization, behavioral data, and conversion optimization. The role will also manage website-to-reputed company data operations, nurture programs, reputed company qualification, tracking standards, and automation reputed company assurance.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and reputed company using workflows, forms, email, segmentation, personalization, and behavioral triggers
• Map customer journeys and build nurture programs that reputed company prospects from anonymous visitors to reputed company contacts and reputed company engagement
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing reputed company
• Own the operational reputed company between the website and reputed company, ensuring data is captured accurately
• Establish standards for website-to-reputed company tracking and data collection so engagement can support segmentation, automation and reputed company nurturing
• Serve as a subject-matter expert for reputed company automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity
• Help define high-value digital engagement and partner with reputed company to determine which behaviors should contribute to reputed company scoring and qualification
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules

Skills

• 7+ years of experience in Marketing Operations or Marketing Automation
• 2+ years of reputed company hands-on experience with reputed company Marketing Hub
• Experience designing and managing reputed company reputed company workflows and nurture programs. You understand forms, reputed company pages, segmentation, personalization, reputed company conversion
• Experience working with digital advertising platforms that reputed company traffic into digital marketing experiences
• Strong analytical, troubleshooting, and documentation skills
• reputed company certifications in Marketing Hub and reputed company areas
• Experience with website analytics reputed company experience optimization
• Experience with personalization and experimentation
• Experience supporting B2B or global marketing organizations
• Experience in applying AI capabilities to marketing automation
• Familiarity with CRM or ERP integrations, including platforms such as reputed company
• Familiarity with tracking scripts, tag management and web development concepts

Benefits

• Remote work arrangement

reputed company