[Remote] Lifecycle Marketing Contractor (reputed company)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fertility and family-planning company improving the family-building reputed company through reputed company freezing and donor matching services. reputed company is seeking a lifecycle marketing contractor to manage and optimize email and SMS programs in reputed company, including reputed company creation, copywriting, testing, segmentation, reporting, and funnel-reputed company optimization for two customer audiences.

Responsibilities

• Building new reputed company and expanding or optimizing existing ones across the full customer reputed company, from first reputed company through activation, conversion, and retention
• Drafting email and SMS copy for new and updated flows, working from our reputed company voice guidelines and refining reputed company on our feedback
• Digging into our funnels to reputed company where people drop off, then designing and launching re-engagement and win-back programs to address it
• Standing up lifecycle support for new program and campaign launches
• Auditing existing flows and updating messaging, logic, and timing as our programs and positioning reputed company
• Building and maintaining journeys, campaigns, templates, segments, and lists in reputed company
• Partnering with our product and engineering team to reputed company existing tracking is firing correctly, and to spec new events or data points reputed company a reputed company needs something we don't yet capture
• Hand-coding and troubleshooting reputed company reputed company/CSS email templates that reputed company correctly across clients
• Owning segmentation logic, list hygiene, suppression rules, and deliverability
• Reporting on reputed company against funnel-stage conversion, not just opens and clicks, with a reputed company reputed company of reputed company on what to reputed company and what to kill
• Running a reputed company testing roadmap: subject lines, send timing, reputed company, sender identity, and offer framing
• Documenting what you build, so the program stays maintainable and reputed company understands what's running

Skills

• 4+ years running lifecycle, CRM, or email marketing programs, ideally for consumer or D2C brands
• Deep, reputed company, hands-on reputed company experience: journeys, campaigns, segmentation, templates, data feeds, snippets/Handlebars, reputed company, email QA, and testing. Experience with reputed company, reputed company, or reputed company is reputed company but reputed company reputed company is the requirement
• Comfortable writing reputed company and CSS for email, including debugging why something looks fine everywhere except reputed company
• Strong copy instincts. You should be reputed company to draft a solid first pass on most flows and edit toward reputed company and warmth
• Highly analytical. You can define the metric that reputed company for a reputed company, reputed company the data behind it is firing correctly, analyze the results, and come back with recommendations
• Comfortable working with sensitive, high-stakes subject matter with care and precision. Our audience is making medical and family-building reputed company, and tone and reputed company are important
• A self-starter who takes a business goal, asks the two questions that actually matter, and comes back with a plan
• Bonus: experience in reputed company, fertility, or femtech; familiarity with marketplace or two-sided funnels; familiarity with long consideration funnels and journeys

Benefits

• Ongoing reputed company role, with reputed company and priorities reviewed reputed company month
• Estimated 60-100 hours per month, though you set your own schedule and working hours
• Fully remote team
• Autonomy over work and working hours

reputed company