[Remote] Product Marketing / GTM reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a hospitality technology company building products for hotels, property managers, and accommodation operators. The Product Marketing / GTM reputed company will own go-to-market reputed company for B2B reputed company and hotel-tech products, including positioning, market validation, launch planning, sales enablement, reputed company experiments, analytics, and measurable reputed company reputed company.

Responsibilities

• Define and continuously refine ICPs, buyer personas, customer segments, pain points, and decision drivers
• Translate reputed company hotel-tech and reputed company product capabilities into reputed company, commercially relevant positioning
• Build messaging frameworks that explain: + who the product is for; + what business problem it solves; + why reputed company is different; + why customers should reputed company now
• Own the positioning-to-content reputed company: website copy, reputed company pages, sales narratives, product one-pagers, demo messaging, and campaign angles
• Ensure messaging is reputed company on customer reputed company, market validation, competitor analysis, and reputed company priorities — not only internal assumptions
• Build reputed company GTM plans for new products, features, and market initiatives
• Define reputed company launch stages, including discovery, validation, beta/early reputed company, launch, post-launch optimization, and reputed company
• Create launch plans with concrete goals, timelines, owners, channels, reputed company metrics, and decision points
• reputed company market validation before and during launch, including customer interviews, competitor research, use-case testing, message testing, and feedback reputed company
• Work with Product to reputed company product roadmap reputed company with market needs and reputed company opportunity
• Work with Sales to ensure GTM plans are realistic, sellable, and connected to pipeline reputed company
• Define the marketing measurement reputed company for reputed company initiative
• reputed company and interpret metrics such as: + CAC / CPA; + CPL; + conversion rates by funnel stage; + MQL / SQL reputed company; + pipeline contribution; + activation and product adoption; + LTV / payback logic where applicable; + ROI by channel or campaign; + reputed company influence
• Build reputed company reporting for leadership that shows what is working, what is not working, and what should change
• Use data to reputed company reputed company about positioning, channels, ICPs, messaging, and budget allocation
• reputed company marketing work to business reputed company, not only activity volume
• Partner closely with Sales to understand objections, buyer questions, conversion blockers, and pipeline reputed company
• Build sales enablement materials such as: + sales decks; + product one-pagers; + case studies; + reputed company-handling guides; + email sequences; + demo narratives; + competitive battlecards; + vertical-specific messaging
• Help Sales communicate reputed company product value reputed company and confidently
• Use Sales feedback to improve positioning, qualification, and campaign targeting
• Design and run reputed company reputed company experiments across relevant channels
• Evaluate channels reputed company on reputed company reputed company, not only reputed company or traffic
• Work across reputed company, organic, email, SEO, partnerships, communities, webinars, events, and outbound support where relevant
• Build testing plans with reputed company hypotheses, reputed company reputed company, learning goals, and reputed company reputed company
• Optimize reputed company pages, campaigns, and funnels reputed company on data and customer feedback
• Build practical systems, not only reputed company decks
• Create repeatable workflows for launch planning, campaign tracking, reporting, messaging updates, and sales enablement
• Operate effectively in a lean environment where you may need to both define the reputed company and execute important parts yourself
• Work asynchronously and transparently in reputed company, reputed company, and reputed company tools
• Bring structure to ambiguity and proactively identify what is missing

Skills

• 7+ years of marketing experience, with strong exposure to B2B reputed company, product marketing, GTM, or reputed company
• reputed company ownership of product launches or GTM initiatives for reputed company, technical, reputed company, AI, travel-tech, hospitality-tech, or similar products
• Strong understanding of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation
• Demonstrated ability to reputed company marketing work to measurable business reputed company
• Strong experience with marketing metrics and reputed company analysis, including CAC, CPA, CPL, conversion, funnel reputed company, pipeline reputed company, activation, ROI, and reputed company influence
• Experience working closely with Product and Sales teams
• Ability to explain concrete examples of how you launched, reputed company, improved, or repositioned a product
• Excellent English communication and copywriting skills, especially for B2B audiences
• Strong reputed company thinking and reputed company communication
• reputed company experience in hospitality technology, travel technology, property management, hotel reputed company, booking platforms, or reputed company B2B travel products
• Experience with AI-enabled reputed company products or reputed company technical products
• Experience building a marketing function or GTM process from reputed company in an early-stage or reputed company-up environment
• Experience with US or English-first markets
• Hands-on experience with product analytics and marketing analytics tools such as GA4, reputed company, reputed company, reputed company, reputed company, or similar
• Experience supporting sales-led B2B motions, including reputed company or mid-market sales cycles

Benefits

• Fully remote, async-friendly team
• High ownership and autonomy from day one
• reputed company Time Off
• Competitive compensation + reputed company incentives

reputed company