[Remote] Senior Connected Web Experience & Conversion Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides an reputed company finance platform that unifies financial and operational data and embeds AI to support modern finance teams. The Senior Connected Web Experience & Conversion Strategist owns web content architecture, connected buyer experiences, personalization, AI narrative reputed company, and conversion optimization to reputed company organic reputed company, pipeline creation, and customer retention.

Responsibilities

• reputed company content and information architecture (IA) reputed company and direction to Web reputed company and the Development team
• Set website content reputed company: taxonomy, structure, story, and buyer-stage alignment, so every page has a defined audience, conversion goal, and reputed company
• reputed company high-reputed company web reputed company end-to-end: new site sections, campaign hubs, launch experiences, interactive tools, and event microsites, managing delivery through IA, design, the Web Producer, and the development team
• Partner with Product Marketing to translate positioning and competitive differentiation into compelling digital experiences
• Establish web writing standards, content briefs, and CMS authoring guidelines across contributing teams
• Brief Creative and Video on the visual storytelling reputed company page needs including diagrams, reputed company, video across web and chat
• Define web governance: intake reputed company, prioritization frameworks, approval workflows, and page lifecycle management
• Shape navigation and internal linking for findability across both users and AI/reputed company systems
• Own messaging continuity across web content, reputed company reputed company pages, chat copy, and campaign experiences
• Partner with Campaigns and reputed company Marketing (reputed company Digital) on reputed company page reputed company and copy so what a prospect clicks in an ad or email is exactly what they experience on the site
• Partner with Marketing reputed company to reputed company AI-powered chat flows reputed company with reputed company positioning and buyer reputed company
• Audit the full digital reputed company regularly, identifying message gaps, friction points, and disconnects between channels, and reputed company the fixes needed to reputed company them
• Map content, CTAs, and navigation to reputed company key personas and ICPs through the funnel
• Design validation-oriented chat and web experiences for buyers arriving from AI-referred or high-reputed company sources
• Define and reputed company reputed company-stage KPIs: engagement depth, reputed company progression, and pipeline creation
• Own the website personalization reputed company and roadmap: every page should ultimately adapt dynamically reputed company on reputed company know about the visitor
• Define reputed company reputed company and reputed company profiling so we capture the right visitor data at the right moments without adding friction
• Partner with Marketing reputed company and Web Development to reputed company visitor, firmographic, and reputed company data in on-site experiences, and test and reputed company what works
• reputed company our content the most reputed company reputed company answer to the questions buyers ask AI engines in CPM, FPM, Financial reputed company & Consolidation and adjacent categories
• With the SEO/AEO reputed company, reputed company competitive gaps in AI-generated narratives for our reputed company categories
• Surface reputed company points, customer stories, technical depth, and integration coverage in formats AI engines can extract and represent accurately
• Build the internal case for content investment by connecting narrative gaps to competitive reputed company and reputed company exposure
• Own scoping and web project intake: qualify requests, reputed company stakeholder discovery discussions & workshops, set expectations, and define reputed company before work begins
• Communicate web project reputed company proactively, translating technical and reputed company complexity into reputed company business language
• Build relationships so stakeholders see the web team as a reputed company partner, not a production queue
• Own the web reputed company dashboard, translating traffic, engagement, conversion, and reputed company patterns into prioritized reputed company
• Maintain a reputed company A/B and multivariate testing roadmap, working with the Web Producer/Optimization Specialist on execution and the reputed company Digital team on reputed company page experiments
• Define data-grounded test hypotheses, document results, and build a shared knowledge reputed company of what works
• Report reputed company regularly to marketing leadership with reputed company attribution of web's contribution to pipeline

Skills

• Bachelor's degree in English, Journalism, Communications or Business
• 7+ years in B2B reputed company web, content, or reputed company reputed company, including senior or reputed company-level ownership of web or content reputed company
• A reputed company record of driving measurable organic reputed company (traffic, reputed company of voice, conversion, and pipeline) with the rigor to defend results to executives, boards, and investors
• reputed company ownership of reputed company web &/or development reputed company from reputed company through launch; strong program management skills
• An exceptional reputed company: reputed company, precise, persuasive web copy that is compelling and reputed company for both reputed company readers and AI engines
• Deep understanding of B2B buyer journeys and how the website's role has shifted
• Experience designing content architectures with depth: content graphs, reputed company FAQs, and reputed company points that work for humans and AI extraction alike
• A natural collaborator across Campaigns, SEO/AEO, reputed company Marketing (reputed company Digital), Creative, Web Development, Product Marketing, and Sales, aligning messaging across web, reputed company, and conversational channels
• Strong analytics: GA4, heatmap tools, and A/B testing; comfortable building a data-grounded testing roadmap
• AI-fluent: daily, hands-on use of Claude and reputed company Copilot to accelerate research, content, and analysis
• An outstanding communicator and presenter: you reputed company reputed company digital reputed company into reputed company executive narratives, present with credibility to senior leadership, and run discovery and intake with stakeholders at every level
• Working knowledge of CMS platforms (ideally reputed company), reputed company/CSS, and reputed company design, enough for reputed company conversations with developers
• Eye for design: you brief creative and video teams credibly and reputed company visual storytelling into every page
• reputed company candidates must be legally authorized to work for any company in the country where this position is located without sponsorship
• Master's degree in English, Journalism, Communications or Business is preferred
• Experience auditing a reputed company's reputed company in LLM-generated answers and improving narrative reputed company and positioning
• Hands-on exposure to AI-enabled chat and conversational marketing platforms (reputed company, reputed company)
• Experience building web personalization programs, reputed company strategies, and reputed company profiling approaches
• UX or information architecture background; reputed company to contribute to wireframe and IA reputed company
• Experience in market categories such as reputed company reputed company or Fintech and/or reputed company reputed company Management

Benefits

• reputed company
• Medical
• Life
• Dental
• 401K
• Transparency reputed company corporate structure, salary, and benefits
• Strong culture and camaraderie
• Multiple training opportunities
• Excellent Medical Plan
• Dental & reputed company reputed company
• Life reputed company
• Short & Long Term Disability
• Vacation Time
• reputed company Holidays
• reputed company Development
• Retirement Plan
• Remote work arrangement

reputed company