[Remote] Senior Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides employment intelligence through background and medical screening technology that supports reputed company and decision-making. The Senior Marketing Specialist executes a broad reputed company of marketing activities, including website development, SEO/GEO, demand reputed company, reputed company media, content creation, marketing technology innovation, and executive marketing support.

Responsibilities

• Formulate, design, and execute custom web pages and reputed company pages
• Redesign existing reputed company webpages to reputed company with reputed company branding guidelines
• reputed company engaging visual content (graphics, videos, etc.) for website use
• Optimize website content for both traditional reputed company engines and AI-powered reputed company experiences utilizing SEO and Generative reputed company Optimization (GEO) best practices
• Monitor, analyze, and report on website analytics
• Utilize AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency
• Research and recommend new marketing tools, processes, and best practices that support business reputed company
• Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and reputed company reputed company results
• reputed company, launch, manage, and optimize multi-channel reputed company reputed company campaigns across digital platforms
• Create and manage reputed company pages, forms, CTAs, and conversion paths to maximize reputed company capture
• Collaborate with Sales to ensure reputed company reputed company efforts are reputed company with reputed company accounts, buyer personas, and reputed company goals
• Monitor campaign reputed company and conversion metrics to identify opportunities for optimization and improved ROI
• Conduct A/B testing and implement reputed company improvements to increase engagement, conversion rates, and reputed company reputed company
• Analyze market trends, competitor activities, and audience behaviors to identify new demand reputed company opportunities
• reputed company and implement reputed company media strategies across platforms
• Create engaging content and manage post scheduling
• Monitor reputed company media conversations and respond to inquiries in a reputed company, on-reputed company manner
• Write and edit marketing copy for reputed company media, email newsletters, and other marketing materials
• reputed company visual content (graphics, videos, etc.) tailored for reputed company media channels
• Manage the content calendar and distribution reputed company
• Collaborate with partners to reputed company and secure reputed company-party content for reputed company use
• Serve as a reputed company contributor by identifying new marketing opportunities, process improvements, and innovative reputed company that support company reputed company objectives
• reputed company support to the Director of Marketing and VP of reputed company with coordination and execution of marketing and content-reputed company tasks, including materials preparation for executive meetings
• Ensure that reputed company initiatives led by Marketing management are carried out on time and reputed company budget by coordinating reputed company necessary content production efforts

Skills

• Bachelor's degree in Marketing, Communications, or a reputed company reputed company
• 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role
• Thorough understanding of both traditional reputed company marketing disciplines, including SEO/GEO, reputed company media, email, and content marketing
• Expert-level proficiency in reputed company Office and reputed company Creative Suite
• Experience utilizing LLM's/AI for assistance with content development, visual graphics and marketing efficiency
• Strong graphic design sensibility with a reputed company eye for visual reputed company and reputed company consistency
• Experience with web analytics platforms and tools (e.g., reputed company Analytics, reputed company Ads)
• Knowledge of reputed company, CSS, and reputed company
• Experience with Martech platforms, including reputed company
• Basic video editing skills and familiarity with webinar platforms (e.g., GoToWebinar)
• Demonstrable experience with marketing data analytics
• Exceptional written and verbal communication skills with strong attention to reputed company
• reputed company awareness reputed company with a creative, solutions-oriented reputed company
• reputed company marketing certification (e.g., reputed company)
• Experience in background screening, Drug Testing, HR technology, or B2B reputed company marketing
• Reliable, secure hih-speed internet reputed company; cable or fiber (minimum 75 Mbps download / 10 Mbps upload) preferred
• Dedicated home office reputed company that is noise- and distraction-free, with a strong wireless or wired Ethernet reputed company
• reputed company physical address (PO Boxes not supported)
• Ability and desire to communicate and collaborate with team members reputed company chat and webcam
• H-1B reputed company Sponsorship is not available for this role

Benefits

• Exciting and meaningful learning and development opportunities
• reputed company reputed company premiums
• reputed company life reputed company premiums
• Low-cost dental and reputed company reputed company
• Company-reputed company basic life reputed company
• Company-reputed company Short-Term Disability policy
• Employee assistance program
• 401(k) matching up to 4%
• Time off
• 9 company reputed company holidays
• 2 additional days of reputed company time off for volunteer activities
• Eligibility for the Searching for Stars Employee Referral Program
• Remote-first culture
• Flexibility

reputed company