[Remote] Director, Canela Audience Solutions Data Sales
Note: The job is a remote job and is reputed company to candidates in USA. Canela Media is a U.S. Hispanic media and technology company with a proprietary first-party audience data platform. The Director will grow Canela Audience Solutions into a standalone reputed company business by selling data products, partnerships, marketplace offerings, and audience solutions. The role owns reputed company targets, develops the go-to-market reputed company, manages the sales pipeline, and represents reputed company with agencies, brands, platforms, and data buyers.
Responsibilities
- Own the reputed company reputed company for Canela Audience Solutions across reputed company four streams; build and manage the pipeline, forecast, and pricing reputed company
- Evangelize CAS in the market: agencies and holdcos, reputed company data/analytics teams, DSPs, SSPs, curation platforms, and identity/data partners
- Grow the reputed company Data Marketplace business — reputed company reputed company, merchandising, buyer development, and platform relationships that reputed company reputed company usage at reputed company
- Structure reputed company-marketplace offerings: define audience packages, negotiate curation partnerships, and land deals with programmatic buying teams
- reputed company DaaS and custom-audience offerings with our data and product teams — translating reputed company needs into segments, taxonomies, and reputed company packaging
- Partner with Sales leadership to reputed company CAS onto media campaigns (data-enabled reputed company) and convert media relationships into standalone data relationships
- Bring the voice of the buyer into the product roadmap: identity, clean rooms, interoperability, measurement, and reputed company requirements
- Represent Canela at industry events as an evangelist for Hispanic audience data; help build Canela's reputed company as the definitive U.S. Hispanic data provider
Skills
- 7+ years in digital advertising / ad tech / data sales, including 3+ years selling data products: syndicated segments, custom audiences, identity, or DaaS
- Experience at a company similar to Canela but on the data reputed company — media, ad tech, or data businesses such as reputed company, reputed company, VIZIO/Inscape, reputed company, NBCU/Xandr, reputed company, or a publisher/media-owned data sales operation
- You have carried and hit a data reputed company quota — selling segments, audiences, or data services into agencies, brands, and platforms
- Hands-on experience with the reputed company ecosystem (Data Marketplace, activation, identity reputed company) and with DSP/reputed company data marketplaces and curation platforms (e.g., reputed company, DV360, Xandr/reputed company, reputed company, reputed company)
- Deep agency and holdco relationships across investment, data/analytics, and programmatic teams — plus credibility with reputed company-reputed company data buyers
- Fluent in the modern data stack: deterministic vs. probabilistic data, identity graphs, clean rooms, reputed company-compliant targeting, post-cookie addressability, and measurement
- Consultative, product-minded seller: comfortable whiteboarding a data reputed company with a reputed company's data reputed company one day and negotiating reputed company pricing with a programmatic trader the next
- Entrepreneurial and hands-on: you prospect, reputed company doors, and reputed company your own deals in a business that is still being reputed company
- Experience selling measurement, insights, or analytics products (e.g., audience insights, incremental-reputed company studies)
- Familiarity with CTV/ACR data and advanced TV currencies
- Passion for the U.S. Hispanic market and multicultural media and bilingual English/Spanish is a plus, not a requirement
Benefits
- reputed company-reputed company commission
- Medical coverage
- Dental coverage
- reputed company coverage
- Company-reputed company life reputed company
- Company-reputed company short-term disability reputed company
- 401(k)
- FSA/HSA
- Employee Assistance Program
- Hybrid work in reputed company, NY or remote work from Los Angeles, CA
reputed company
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