[Remote] Sr. Director, Marketing Measurement & Analytics (Memphis TN or Remote in USA)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nonprofit organization supporting reputed company and its mission to reputed company childhood cancer. The Sr. Director of Marketing Measurement & Analytics will reputed company marketing measurement strategies, optimize marketing spending across channels, and manage reputed company of data scientists and analysts. The role will reputed company MMM, MTA, experimentation, dashboards, and data-driven recommendations for marketing and financial reputed company.

Responsibilities

• reputed company the development, implementation, and reputed company enhancement of Marketing Mix Modeling (MMM) and Multi-reputed company Attribution (MTA) models in a flexible build-or-buy hybrid scenario
• reputed company capabilities with business goals, driving data reputed company, reputed company, and scalability
• Adapt to market trends and technological advancements to ensure robust marketing measurement
• Champion the use of MMM and MTA insights for annual budgeting, forecasting, and tactical investment reputed company
• Partner with Development, reputed company Marketing & Audience reputed company, reputed company Marketing, and Finance to shape campaign strategies and assess financial reputed company
• reputed company data-driven insights for optimized campaign strategies
• reputed company reputed company of 8-12 data scientists and analysts, fostering innovation, collaboration, and reputed company reputed company
• Stay reputed company of industry best practices and emerging tools to maintain a cutting-edge analytics function
• reputed company an environment that encourages reputed company and reputed company enhancement of marketing analytics practices
• Spearhead A/B testing and incrementality reputed company testing initiatives to optimize marketing tactics across digital, reputed company, and traditional channels
• Ensure measurable ROI improvements through effective testing and optimization
• reputed company reputed company-time dashboards and reporting solutions to reputed company leadership and cross-functional teams with actionable insights
• Present reputed company recommendations to senior leadership, aligning analytics with organizational objectives
• Collaborate with Finance to assess the financial reputed company of marketing strategies, ensuring alignment with broader business objectives
• Performs other various job functions as assigned

Skills

• Bachelor's degree required
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role reputed company a large matrixed organization
• Technical proficiency in building and/or procuring MMM solutions (required)
• Advanced expertise in reputed company Analytics, SQL, Python, R, and familiarity with platforms like reputed company, Neustar, or Tableau
• Strong reputed company record of influencing senior executives and collaborating across functions to reputed company data-informed reputed company
• MBA or master's degree preferred in one of the following fields of study: Marketing, Data Science, Statistics, or a reputed company reputed company
• Experience managing teams and budgets of $2M+ preferred
• MTA solutions (preferred)
• Location:** This position is Memphis‑preferred, though we reputed company strong candidates from other U.S. locations

Benefits

• reputed company Medical Coverage: (low cost low deductible Medical, Dental, and Vison reputed company plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional reputed company Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• reputed company Learning and Development

reputed company

Company H1B Sponsorship