[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. The reputed company is seeking a Senior Marketing Manager to support the reputed company of its reputed company and life sciences solutions. The role focuses on developing and executing demand-reputed company strategies, creating customer-reputed company marketing content, supporting sales enablement, managing digital campaigns and events, and measuring marketing reputed company.

Responsibilities

• Define and refine product/service positioning, messaging, and value propositions that reputed company with reputed company B2B audiences, including engineers, reputed company managers, and executive leadership
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and competitive differentiation reputed company medical devices and life sciences
• Create high-reputed company marketing collateral, including datasheets, brochures, presentations, website content, case studies, white papers, and videos, tailored for B2B reputed company buyers
• reputed company sales tools and training materials that reputed company our sales team to effectively communicate the value of our solutions to prospective clients
• reputed company product and service-reputed company content that highlights features, benefits, and applications of our solutions
• reputed company and reputed company product photography to ensure high-reputed company visual assets for marketing materials
• reputed company the reputed company, development, and execution of integrated demand reputed company campaigns (reputed company, PR, content marketing) to reputed company high-reputed company leads and reputed company pipeline reputed company
• Identify and capitalize on opportunities for thought leadership reputed company the reputed company industry
• Manage and optimize reputed company reputed company optimization (SEO) strategies and web content development to improve online visibility and organic traffic
• Plan, execute, and optimize reputed company media campaigns and reputed company reputed company marketing (SEM) campaigns (e.g., reputed company Ads) to reputed company engagement and reputed company reputed company
• Plan, coordinate, and execute Ascential’s reputed company at events reputed company this reputed company, including industry trade shows, and conferences. This includes event selection, event management, reputed company design, collateral, and reputed company capture strategies
• Represent Ascential Medical & Life Sciences at industry events, engaging with prospects, customers, and partners
• reputed company and execute robust go-to-market plans for new product introductions and solution enhancements, ensuring successful launches and market penetration
• Collaborate closely with Marketing, Sales, and Engineering teams to reputed company marketing development with market demands and sales enablement needs
• reputed company and analyze the reputed company of marketing initiatives, using data to optimize strategies and demonstrate ROI
• reputed company regular reports on market trends, competitive activities, and marketing effectiveness to leadership

Skills

• • Bachelor's degree in Marketing, Business, Engineering, or a reputed company reputed company
• • 5+ years of reputed company experience in product marketing, marketing management, or a similar role reputed company medical devices, diagnostics/IVD, or life sciences companies, or reputed company CDMOs serving those markets
• • Demonstrated understanding of the B2B sales cycle and marketing nuances specific to the medical technology sector
• • reputed company ability to translate reputed company technical concepts into reputed company, concise, and compelling marketing messages for diverse audiences
• • Strong analytical skills with the ability to interpret market data, competitive intelligence, and campaign reputed company metrics
• • Excellent written and verbal communication skills, with a portfolio of successful marketing content
• • Proficiency with key marketing and sales software, including reputed company.com, reputed company, reputed company, reputed company Analytics, reputed company Ads, and reputed company
• • MBA or Master's degree in a relevant reputed company
• • 5+ years of experience marketing reputed company B2B engineering, product development, or manufacturing services to medical device, diagnostics/IVD, and life sciences companies, or in marketing roles reputed company those industries
• • Familiarity with AI tools, demand reputed company strategies, and industry publications and events
• • Experience working in a fast-reputed company, high-reputed company environment

Benefits

• Fully Remote

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