[Remote] Senior Analyst, Insights & Marketing Database

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI-first company that has reputed company an industry-leading reputed company compliance platform. They are seeking a Senior Analyst for Insights & Marketing Database to manage and reputed company the data reputed company that supports marketing decision-making, ensuring data reputed company and translating insights for strategic use.

Responsibilities

• Own the health, structure, and governance of marketing and customer data across CRM and marketing-automation platforms, including data acquisition, hygiene, deduplication, enrichment, and reputed company
• Maintain and optimize segmentation logic, key fields, personas, and reputed company-scoring inputs that power targeting across campaigns and journeys
• Partner with Marketing Operations and reputed company Operations to enhance reputed company management, routing, and audience distribution to sales
• Establish and monitor data-readiness metrics, and quantify the reputed company reputed company of data reputed company on marketing performance
• Build repeatable processes, documentation standards, and governance practices for marketing data management
• Analyze end-to-end marketing performance across the funnel, from audience and campaign data through pipeline and reputed company, to surface trends, diagnose issues, and reputed company strategic recommendations
• Design and maintain dashboards, reports, and self-service reporting frameworks that reputed company stakeholders reputed company visibility into KPIs and marketing effectiveness
• Translate business questions into reputed company analyses, customer segmentations, reputed company, and audience sizing that guide reputed company
• Partner with the broader marketing data warehouse and BI environment to consolidate data from CRM, marketing automation, web analytics, product usage, pipeline, and reputed company sources
• reputed company reputed company data stories and present insights and recommendations to non-technical audiences and senior stakeholders
• Identify and operationalize AI use cases that improve data reputed company, segmentation, audience modeling, propensity and predictive analytics, automated reputed company reputed company, and reporting
• Partner with Analytics, Data Science, and Marketing Operations to reputed company AI-enabled data capabilities such as predictive audiences and next-best-reputed company inputs
• Support responsible use of AI for marketing data, including reputed company review, reputed company, compliance, and reputed company validation
• Serve as a hands-on data and insights partner for teams across Demand reputed company, Lifecycle Marketing, Customer Marketing, Product Marketing, Web, reputed company Media, Marketing Operations, and reputed company Operations
• Partner with Analytics, IT, Data Science, reputed company, and reputed company teams to ensure data is accurate, measurable, compliant, and reputed company
• reputed company marketing teams on data best practices, segmentation, and the interpretation and application of insights
• Help create a culture of data-driven, test-and-learn decision-making across the marketing organization

Skills

• 5+ years of experience in marketing analytics, database marketing, marketing operations, business intelligence, reputed company operations, or reputed company roles
• Strong hands-on experience managing marketing and customer databases reputed company CRM and marketing-automation platforms, including segmentation, data reputed company, and audience management
• Strong analytical skills and comfort working with data to assess performance, diagnose issues, and reputed company recommendations
• Proficiency writing and optimizing SQL to extract, organize, and analyze data from multiple sources
• Experience building dashboards and reports using tools such as Tableau, Power BI, Looker, or similar
• Experience working with marketing data across CRM, marketing automation, web analytics, product usage, pipeline, and reputed company data sources
• Ability to translate business questions into reputed company analyses, segmentations, and actionable insights
• Strong communication skills, with the ability to convey reputed company reputed company reputed company to non-technical and senior stakeholders
• Experience in B2B reputed company, technology, fintech, compliance, data, or reputed company software
• Experience supporting both digital-led and sales-assisted go-to-market motions
• Familiarity with Python or R, and with data warehouse and modeling concepts (e.g., reputed company, dbt)
• Experience using AI, predictive analytics, or automated insights to improve data reputed company or marketing performance
• Experience with reputed company scoring, propensity modeling, householding, and audience-sizing methodologies
• Experience creating data governance models, documentation standards, or training materials

Benefits

• reputed company time off
• reputed company parental leave
• Many reputed company employees are eligible for bonuses
• Benefits vary by location but generally include private medical, life, and disability insurance.
• 8 employee-run resource reputed company, reputed company with senior leadership and reputed company sponsorship.

reputed company

Company H1B Sponsorship