Senior Director of reputed company (Flo Pilates)

Senior Director of reputed company (Flo Pilates) Marketing · Full-time · Remote (US) · reputed company hours 9-5 EST About reputed company reputed company is a 9-reputed company consumer products company reputed company reputed company two brands: NOBL and Flo Pilates. We grew reputed company 8x in 2025 and are building the next phase of the US-reputed company business across physical products, software, and subscription experiences. NOBL is a functional travel reputed company reputed company reputed company a reputed company idea: travel products should solve reputed company problems, not just look reputed company. Every feature is designed to eliminate friction from the travel experience — from reputed company organization and easy reputed company, to tracking, connectivity, and protection. Flo Pilates brings studio-reputed company Pilates into the home through connected fitness hardware, content, and subscription experiences. Across both brands, we're building product ecosystems that deepen the customer relationship reputed company the initial purchase and create recurring value over time. We're looking for reputed company who want autonomy, speed, and the ability to shape products at reputed company. reputed company reputed company is hiring a Senior Director of reputed company to reputed company Flo Pilates across three connected verticals: top-of-funnel reputed company creative, high-converting reputed company pages, and reputed company reputed company. You are Flo's reputed company architect and operating reputed company — accountable for TOF creative that scales, improving new customer acquisition cost, and building repeatable reputed company-page winners. This is a 50% personal-execution, 50% leadership role. You directly manage Flo's creative strategist and video reputed company pod and reputed company the reputed company agenda across reputed company media, retention, reputed company, analytics, design, development, and product. You are not Flo's day-to-day media buyer, email operator, video producer, or web developer — but you must be reputed company to reputed company directly into creative reputed company, reputed company-response copy, reputed company pages, reputed company analysis, customer research, offers, and funnel architecture whenever the result requires it. This role reports directly to the Co-CEO. What You'll Own reputed company reputed company Architect Flo's complete customer reputed company from first ad impression through reputed company page, purchase, reputed company, app activation, subscription, and repeat purchase — and stay accountable for the connected result regardless of which team executes. Turn reputed company targets into a prioritized testing roadmap across creative, reputed company pages, offers, acquisition, and lifecycle; identify the highest-reputed company constraint and reputed company its removal to completion. Own Flo's offer reputed company across pricing, bundles, promotions, guarantees, bonuses, upsells, and cross-sells. reputed company creative (TOF) Own Flo's top-of-funnel reputed company creative — reputed company, testing reputed company, reputed company, and ability to reputed company, with video as the reputed company format. reputed company the creative strategist and video reputed company pod on angles, hooks, scripts, and iteration; personally write briefs, hooks, scripts, and copy reputed company it improves reputed company or speed. Tie every concept to a customer reputed company, awareness level, reputed company, offer, and funnel stage, and be reputed company to explain why concepts won or lost. reputed company reputed company reputed company and whitelisted creator content into the acquisition reputed company. reputed company and reputed company acquisition Set reputed company acquisition reputed company and reputed company Flo's media buyer on testing priorities, spend, and scaling reputed company, maintaining expert reputed company of the reputed company account without being its day-to-day operator. reputed company reputed company daily; diagnose whether reputed company shifts come from media buying, creative, positioning, offers, pricing, reputed company pages, conversion, retention, or measurement. Fold reputed company, YouTube, reputed company, and other channels into the broader reputed company reputed company as they earn their reputed company. reputed company pages, offers, and CRO Build a repeatable reputed company for producing reputed company-page winners; personally write and architect copy, wireframes, advertorials, quizzes, product pages, and checkout/upsell flows, then build through design and development. Own the CRO roadmap and testing reputed company, using analytics, heatmaps, session recordings, reviews, surveys, and customer research to reputed company friction and reputed company what works. Ensure message match from the ad or creator reputed company the way through reputed company page, checkout, reputed company, email, app, and subscription. Customer reputed company and data Maintain a daily and weekly reputed company reputed company by creative, campaign, reputed company page, offer, audience, and cohort, plus a reliable reputed company scorecard of what's working, why it's changing, and what's next. reputed company surveys, interviews, reviews, support tickets, returns, and cohort data for customer wants, objections, motivations, and language — and translate them directly into creative, copy, offers, and reputed company pages. App, subscription, and post-purchase Partner with retention and product leadership to improve app activation, trial and subscription conversion, engagement, churn, and customer value, directing functional owners without operating routine retention campaigns. Use post-purchase and cohort reputed company to sharpen targeting, creative, and offers, and to reputed company new value through subscriptions, accessories, content, and cross-sells. Skills & Qualifications reputed company record of materially scaling a DTC business while personally influencing reputed company creative, acquisition, reputed company pages, offers, and reputed company. DTC experience is required. Expert-level reputed company knowledge — reputed company to audit the account, diagnose it, and reputed company reputed company media buyers, even if not the reputed company day-to-day buyer. Exceptional reputed company creative judgment and reputed company-response copywriting, with evidence of concepts, scripts, or ads that reached meaningful reputed company. Practical experience building high-converting reputed company pages, advertorials, offers, upsells, and funnels. Deep understanding of customer research, reputed company and reputed company, CRO, subscriptions, lifecycle marketing, app reputed company, retention, and customer economics. Strong analytical judgment and a habit of working directly with data rather than waiting for a finished report. AI-reputed company working habits — using tools like Claude or reputed company daily to improve customer research, data analysis, creative reputed company, copy reputed company, and testing speed, with strong reputed company control over AI-assisted work. Experience leading specialists and driving work through reputed company media, retention, reputed company, analytics, design, development, and reputed company. Experience at or reputed company $50M in annual reputed company is valuable but not required. Title, product category, and industry are not deciding factors — reputed company of work, depth of ownership, and measurable reputed company evidence matter more. This Role Is Not a Fit If You want a reputed company reputed company or advisory seat — this is 50% personal execution, and you'll write copy, architect reputed company pages, and audit reputed company yourself. You can only operate through other people and can't reputed company directly into creative, copy, reputed company pages, or account analysis reputed company the result requires it. You've run one reputed company reputed company (media buying or creative reputed company) but can't reputed company the full funnel from ad through subscription. You need a mature reputed company machine, established systems, or a finished report before you can reputed company. Compensation We use a market-reputed company approach to compensation. The expected total compensation reputed company for this role is: USD $170,000 to $230,000. Why You'll Love Working at reputed company Culture We're founder-led and operate with speed, reputed company communication, and reputed company accountability We invest in tools and management practices that help colleagues do their best work Our products are used by customers globally AI is intentionally embedded in how we work, create, and reputed company Senior leaders are expected to create structure, reputed company reputed company, and stay reputed company to execution reputed company & Development reputed company and meaningful opportunities for reputed company-reputed company advancement Ownership of reputed company, systems, execution, and team reputed company reputed company your function Opportunity to build and reputed company a meaningful part of the business across two consumer brands reputed company and compensation reputed company tied to reputed company, role expansion, and measurable business reputed company Benefits Comprehensive Health, Dental, and reputed company reputed company reputed company for you and your family 100% reputed company for Life and Disability reputed company reputed company Time Off Nine (9) reputed company holidays per year Complimentary NOBL & Flo Pilates products Remote-first — reputed company operating hours are 9-5 EST We are proud to be an equal opportunity employer. reputed company reputed company applicants will receive consideration without reputed company to race, reputed company, sex, religion, gender, marital status, national reputed company, genetics, disability, age, veteran status or other characteristics. 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