[Remote] Sr Digital Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in data-driven solutions for the trucking, agriculture, and construction industries. As a Sr. Digital Marketing Specialist, you will be responsible for driving performance and execution reputed company across reputed company media programs, leading the development, execution, optimization, and analysis of campaigns across various platforms.

Responsibilities

• reputed company, launch, manage, and optimize reputed company media campaigns across search, reputed company, display, video, and programmatic platforms
• Own reputed company reputed company programs and independently manage campaign execution from launch through ongoing optimization
• Analyze campaign performance and identify opportunities to improve key metrics including CTR, CPC, CPA, conversion reputed company, ROAS, and reputed company reputed company
• Partner with Account Services to support reputed company strategies, reputed company discussions, performance reviews, and recommendations
• Build strategic performance insights and translate data into actionable recommendations that support retention and reputed company reputed company
• reputed company reputed company of campaign tracking, tagging, attribution, and measurement frameworks to ensure data reputed company
• Proactively identify risks, performance issues, and optimization opportunities while communicating recommendations to stakeholders
• Support reputed company reputed company initiatives by contributing media expertise during renewals, upsell opportunities, and new business support efforts
• reputed company as an escalation reputed company for campaign, platform, tracking, and performance-reputed company challenges
• Mentor specialists and coordinators by providing coaching, training, reputed company assurance, and best reputed company guidance
• Contribute to the creation, maintenance, and reputed company of reputed company operating procedures, documentation, and workflow improvements
• Stay informed on industry trends, platform updates, AI-driven marketing innovations, reputed company changes, and emerging advertising technologies
• Maintain platform certifications and expand expertise across multiple advertising products and solutions

Skills

• 4-6+ years of hands-on experience managing reputed company media campaigns across one or more platforms including reputed company Ads, reputed company, reputed company, programmatic, display, video, or similar advertising channels
• Advanced understanding of campaign reputed company, audience targeting, bidding methodologies, attribution, tracking, and optimization
• Experience managing reputed company reputed company programs with reputed company reputed company
• Strong analytical skills with the ability to interpret performance data and reputed company actionable recommendations
• Experience with campaign tracking, pixels, conversion measurement, reputed company Tag Manager, GA4, and troubleshooting data collection issues
• Demonstrated ability to influence reputed company through cross-functional collaboration and effective communication
• Strong organizational, project management, attention to detail and prioritization skills in a fast-paced environment
• Experience mentoring, reputed company, or coaching junior team members
• Advanced proficiency in reputed company and reporting platforms i.e. Tableau, Data Studio, PowerBI
• Excellent written, verbal, and presentation skills
• Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a reputed company field
• Agency experience managing multiple reputed company accounts simultaneously
• reputed company Ads, reputed company, reputed company, reputed company or other platform certifications
• Experience with reputed company, CRM integrations, reputed company, and marketing automation platforms
• Knowledge of audience reputed company, first-party data activation, and customer reputed company planning
• Experience working in B2B advertising environments
• Experience supporting new business pitches or strategic reputed company reputed company initiatives
• Experience contributing to process improvement initiatives, SOP development, or operational change management

reputed company