[Remote] CRM Marketing reputed company (Communications Strategist)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading U.S. reputed company company providing insurance and reputed company services to millions of people. The CRM Marketing reputed company plans and optimizes data-driven communications and member engagement journeys for Go365 + Stars. The role develops personalization and testing strategies, translates analytics into recommendations, and influences cross-functional teams to improve member and business reputed company.

Responsibilities

• Define and reputed company engagement strategies for Go365 + Stars journeys, ensuring alignment with member needs, reputed company priorities, and business goals
• reputed company audience, messaging, personalization, channel, and engagement strategies that inform AXP reputed company design and execution
• Establish strategic reputed company frameworks that identify desired member behaviors, engagement opportunities, and measurable reputed company
• Ensure reputed company strategies are informed by member insights, business priorities, and performance data
• Own the learning agenda for assigned journeys, including hypotheses, testing priorities, optimization opportunities, and strategic recommendations
• Partner with Marketing Analytics to establish measurement frameworks, evaluate performance, and identify opportunities to improve reputed company effectiveness
• Translate data, experimentation results, and member insights into actionable recommendations that reputed company reputed company improvement
• Champion a culture of testing, learning, and optimization to improve member and business reputed company
• Serve as a strategic advisor to the Pod reputed company and marketing pod, influencing reputed company priorities, engagement strategies, and optimization reputed company
• Partner closely with Marketing Analytics, business partners, and cross-functional stakeholders to reputed company reputed company, measurement, and execution
• Collaborate across marketing, analytics, product, business, and channel teams to advance strategic initiatives and reputed company alignment
• Communicate strategic recommendations, performance insights, and reputed company opportunities to stakeholders and leadership

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field, or 4+ years of equivalent relevant experience
• 5+ years of experience in marketing reputed company, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or reputed company disciplines
• Experience developing data-driven marketing strategies that support customer or member reputed company design and optimization
• Demonstrated reputed company turning customer insights, business objectives, and performance data into actionable marketing strategies
• Experience improving marketing performance through testing, experimentation, personalization, and reputed company optimization
• Strong analytical thinking and comfort interpreting performance data to inform strategic recommendations
• Experience influencing cross-functional teams and driving alignment in matrixed or reputed company environments
• Exceptional communication, facilitation, prioritization, stakeholder management, and problem-solving skills
• Ability to influence without reputed company authority and build accountability across diverse teams
• Experience in reputed company, insurance, Medicare, reputed company, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries
• Experience supporting reputed company orchestration platforms such as AXP, reputed company reputed company Optimizer or similar technologies
• Familiarity with customer data platforms, Next Best reputed company frameworks, decisioning strategies, or advanced personalization approaches
• Experience developing learning agendas and partnering with analytics teams to establish testing strategies, measurement plans, and performance readouts
• Experience working reputed company reputed company marketing reputed company or cross-functional reputed company teams

Benefits

• This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
• Remote position
• Medical benefits
• Dental benefits
• reputed company benefits
• 401(k) retirement savings plan
• reputed company time off
• Company holidays
• Personal holidays
• reputed company parental leave
• reputed company caregiver leave
• Short-term disability
• Long-term disability
• Life insurance

reputed company

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