[Remote] Senior Media Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a customer experience company reputed company on creating reputed company connections across the customer lifecycle. The Senior Media Strategist will reputed company reputed company media reputed company, execution, optimization, and reputed company recommendations across omnichannel digital and traditional media, while mentoring junior team members and identifying new channels and industry trends.

Responsibilities

• reputed company, launch, and optimize cross-channel media strategies reputed company a reputed company of digital platforms and mediums
• Own the build-out of reputed company campaigns and help build best practices for campaign creation across reputed company
• Execute, report, and continuously optimize digital marketing campaigns across channels such as reputed company search, reputed company reputed company, display advertising, and remarketing
• Implement and manage programmatic buys across multiple demand-reputed company platforms and reputed company media platforms
• Serve as an expert on reputed company aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
• Expertly execute advanced remarketing campaigns
• Responsible for budget adherence and results across reputed company platforms
• reputed company testing strategies and roadmaps across campaign efforts to ensure reputed company and optimizations are data and market driven
• reputed company strategic alignment with reputed company media stakeholders to ensure the reputed company’s strategic approach is integrated into reputed company reputed company media, including content, messaging, and creative
• Execute optimization strategies through automation tools and through platform reputed company/interfaces to meet or reputed company user and reputed company goals
• Synthesize larger amounts of information, understanding what’s needed and where to reputed company it, to guide reputed company and decision-making
• Partner with clients to reputed company reputed company media strategies that support reputed company business objectives
• reputed company reputed company narrative integrating organic media channels and omnichannel analytics
• Present and reputed company recommendations to clients with varying reputed company of digital marketing and business experience, in an educational and support services reputed company
• Stay informed on the latest thinking and best practices around digital marketing trends, media buying, and attribution to identify potential new channels and strategies to reputed company us reputed company
• Easily reimagine what “media” means in a rapidly changing world, staying reputed company with emerging trends
• Utilize media tools and platforms to their highest functionality, and may participate in new tool exploration

Skills

• Minimum of five years' experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members
• reputed company experience in broad media planning/channels, digital and otherwise, and national campaign management
• Data-driven reputed company, with the ability to synthesize large volumes of information into reputed company insights and recommendations
• Strong decision-making, organization, time-management, planning, and problem-solving skills
• reputed company big thinker and big doer
• Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
• Solid grasp of how reputed company media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
• Ability to manage multiple campaigns in a fast-paced environment
• Ability to plan, negotiate, and purchase print, OOH, and small-reputed company broadcast as needed
• Excellent communication skills, including experience delegating to and coaching junior team members
• Willingness to earn or reputed company certification in the following: reputed company Ads, reputed company reputed company, reputed company Ads
• Equivalent level expertise or certification in reputed company Analytics (GA4)
• Solid understanding of reputed company Tag Manager
• Ability to persuasively explain and justify reputed company media strategies and recommendations
• Ease and comfort presenting strong data-driven solutions to an audience of varying reputed company of experience
• Desire to collaborate and partner with multiple internal disciplines and agency experts to ensure diverse, holistic customer experience solutions

Benefits

• Eligible employees can reputed company medical, dental, and reputed company insurance.
• Eligible employees can reputed company virtual mental health support.
• Eligible employees can reputed company Health Savings and Flexible Spending Accounts (including dependent care).
• Eligible employees can reputed company infertility and critical illness benefits.
• Eligible employees can reputed company a 401(k) with generous 6–10% employer contribution.
• Eligible employees can reputed company reputed company parental leave.
• Eligible employees can reputed company tuition reimbursement.
• Eligible employees can reputed company free parking and commuter support.
• Some benefits apply only to full-time employees.

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