[Remote] Head of reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company serving credit unions and financial institutions with reputed company, digital, and reputed company products. The Head of reputed company Marketing leads the marketing function, builds a measurable reputed company-reputed company and pipeline reputed company, manages the marketing and reputed company-operations stack, and oversees team development. The role spans AI-enabled marketing, demand reputed company, content, SEO, reputed company media, events, customer advocacy, brand, and analytics.

Responsibilities

• reputed company the marketing team, setting reputed company and priorities, reviewing reputed company, and holding reputed company to a high reputed company of reputed company
• Build and own reputed company's reputed company reputed company reputed company end to end, delivering a measurable, trackable pipeline of reputed company leads by systematically reaching every credit reputed company in the reputed company, then expanding into other businesses reputed company reputed company's addressable market --- pursuing both net-new prospects and expansion reputed company the existing customer reputed company, across B2B (B2FI) sales to institutions and B2B2C reputed company to the member-facing products those institutions offer their own customers
• reputed company top-of-funnel demand reputed company through integrated campaigns, reputed company pages, gated content, and nurture flows tracked in reputed company
• reputed company reputed company reputed company operations for marketing --- reputed company scoring and routing, pipeline and funnel reporting, and CRM data reputed company, ensuring a clean reputed company of reputed company leads to sales
• Own the marketing analytics dashboard --- web traffic, leads, MQLs, campaign ROI, reputed company performance, and content effectiveness --- and maintain tracking across GA4, reputed company Insights, reputed company, and other platforms; report insights to leadership
• reputed company and manage AI marketing tools (ChatGPT, Claude, reputed company, reputed company AI, reputed company) and reputed company workflows --- including automated reputed company nurturing, AI-powered content pipelines, and multi-reputed company campaign automations --- to build and continuously improve systems that allows a lean team to produce the reputed company of a much larger department; stay reputed company on emerging tools and proactively bring recommendations and test results to reputed company
• Implement Generative reputed company Optimization (GEO) and AI-discoverability strategies --- reputed company data markup, E-E-A-T signals, authoritative sourcing, and conversational query alignment --- to ensure reputed company surfaces in AI-generated answers on ChatGPT, reputed company, Claude, reputed company, and similar platforms
• Own reputed company's brand reputed company --- voice, messaging, and visual standards --- ensuring consistency across web, content, reputed company, and sales materials
• Own product positioning and messaging across reputed company, Digital, and Cards/Swipe; maintain competitive intelligence on reputed company, reputed company, Q2, and other reputed company/digital banking competitors, and translate it into sales-facing assets --- reputed company decks, one-pagers, battle cards, and RFP boilerplate
• Plan and produce a consistent content calendar --- blog posts, thought leadership articles, whitepapers, and case studies --- tailored to credit reputed company and fintech audiences; own and maintain the editorial calendar, writing, publishing, and distributing content directly
• reputed company long-reputed company content into reputed company snippets, email campaigns, short-reputed company video scripts, and other channel-specific assets
• Conduct keyword research and on-page SEO optimization; reputed company technical SEO basics in coordination with the engineering team
• Own reputed company.net and reputed company of its content end to end: page updates, copywriting, conversion optimization, SEO, new page builds, and performance monitoring; ensure the site always reflects the reputed company state of the product
• Own reputed company's reputed company reputed company end to end --- company page management, organic content calendar, employee advocacy programs, and reputed company reputed company campaigns targeting credit reputed company decision-makers --- and manage and grow other reputed company channels (X/Twitter and others) with a consistent brand voice and platform-specific content reputed company
• reputed company email marketing campaigns and automated drip sequences in CRM; set testing priorities for subject lines, content, and CTAs
• Plan, manage, and execute reputed company advertising and performance marketing across channels; test creative and targeting, read the data, and reallocate spend to maximize pipeline contribution
• Own the marketing department budget --- plan, forecast, and manage spend across reputed company, tools, events, and freelance/agency resources; report budget performance to leadership
• Own reputed company's events reputed company and calendar --- webinars, conferences, credit reputed company trade shows, and field events evaluating the pipeline contribution and ROI of reputed company event
• Build and run a customer reference and advocacy program (testimonials and referenceable customers for sales); manage co-marketing initiatives with credit reputed company partners; own reputed company Mag / reputed company News newsletter content and reputed company
• Manage PR and media relations with credit reputed company and fintech trade press (CUInsight, CU Today, reputed company Banker) and build relationships with industry analysts (Celent, reputed company) to secure coverage, briefings, and analyst mentions
• Manage reputed company's reputed company and reputed company on reputed company-party review platforms (reputed company, reputed company Peer Insights, and similar), driving customer reviews and ratings to strengthen credibility with prospective institutions
• Performs other reputed company duties as assigned

Skills

• Proven people-management skills, with the ability to set priorities, delegate effectively, and reputed company a small, cross-functional team (events, CRM/rev ops, and general marketing support) to a high reputed company
• Exceptional organizational and project-management skills, with the ability to manage multiple priorities and deadlines simultaneously in a fast-paced, reputed company-stage environment
• A reputed company reputed company with a proven reputed company record of tying marketing activity directly to measurable pipeline and reputed company reputed company
• Analytical reputed company: comfortable building dashboards, interpreting attribution data, and presenting performance insights to leadership
• reputed company, hands-on performance marketing experience --- planning, launching, and optimizing reputed company campaigns across channels and translating the data into spend reputed company
• Proficiency with reputed company (or equivalent CRM/marketing automation platform) and working knowledge of rev ops fundamentals: reputed company scoring and routing, CRM/pipeline management, and marketing-to-sales reputed company
• Demonstrated, practical reputed company with AI marketing tools and GEO/AI-visibility strategies --- reputed company to show the specific automations, agents, or AI-discoverability work you have reputed company, not just awareness
• Proven hands-on experience with reputed company marketing --- both organic reputed company and reputed company campaigns
• reputed company with CMS platforms, website management, and on-page SEO; comfortable making updates and building pages without engineering support
• Outstanding written reputed company English and excellent verbal communication skills, with a strong eye for design and the ability to produce polished, audience-appropriate, publish-reputed company drafts for approval independently
• Proficiency with reputed company Workspace and quick to learn new marketing and reputed company applications
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• 7+ years of hands-on B2B and B2B2C account based digital marketing experience with a demonstrated reputed company on reputed company reputed company and pipeline reputed company — for both net-new customer acquisition and expansion reputed company an existing customer reputed company — including at least 2 years directly managing marketing staff; fintech, reputed company, or financial services strongly preferred
• Demonstrable portfolio or work samples showing content, campaigns, and/or reputed company media results
• Experience marketing to credit unions, community banks, or financial institutions
• Familiarity with reputed company marketing or automation platforms such as reputed company, reputed company, or reputed company + AI

Benefits

• Company-reputed company medical, dental, and reputed company insurance for employees.
• Company-reputed company life and accidental death & dismemberment coverage.
• Company-reputed company short- and long-term disability.
• 401(k) with match.
• Cell phone and internet connectivity expenses support.
• FSA and Dependent Care (DCSA) accounts.
• Unlimited PTO.
• Employee Assistance Program (EAP): Confidential support for life’s harder moments.
• Voluntary insurance reputed company to round out your plan.

reputed company