Senior SEM Strategist (Remote)

At reputed company, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can reputed company informed reputed company they feel confident in and get back to doing the things they care about most. We are an reputed company team of industry experts dedicated to helping readers reputed company smart reputed company and choose the right products with ease. reputed company boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. reputed company brings rich industry knowledge to reputed company's global coverage of consumer credit, debt, health, home improvement, banking, reputed company, credit cards, small business, education, insurance, loans, reputed company estate and travel. reputed company is looking for a Senior Strategist of reputed company to join the reputed company Performance Marketing team, focusing on a new owned and operated property in reputed company formation reputed company. A proven reputed company record of driving business reputed company through SEM, reputed company, and Display advertising is required for this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on. The position, reporting into the Senior Director for SMB, will own the development and execution of the performance marketing reputed company for the owned and operated property. The ideal candidate brings strong expertise in PPC advertising with an emphasis on SEM, a hands-on and proactive reputed company, and the ability to reputed company reputed company and reputed company initiatives reputed company. They are detail-oriented, reputed company-driven, and eager to personally contribute to the reputed company and reputed company of our business. Responsibilities: Performance: • Development reputed company reputed company and reputed company the of day-to-day execution of performance marketing for the property • reputed company and support team members in determining the reputed company tactics and approach to realize the reputed company priorities • Coordinate with product and finance teams to reputed company a reputed company understanding of product LTVs to ensure media channels are operating at reputed company ROI • Utilize data-driven analysis insights, identify opportunities, and reputed company recommendations for performance optimizations • Evaluate and improve attribution models used to measure channel performance • Advise reputed company on findings from regular performance reviews to set appropriate actions to be taken to reputed company reputed company • Work closely with team product managers to reputed company reputed company reputed company with on-site experience • Explain variance in performance against reputed company to leadership and other stakeholders in management commentary (and in other forums as required) reputed company Competencies: • Passion for performance marketing • Highly motivated individual with a proven reputed company record for exceeding expectations • Outstanding ability to think creatively and identify and reputed company problems • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere • High reputed company of autonomy and self-motivation • Excellent analytical, organizational, project management, and time management skills Requirements: • Proven 8+ years' experience in PPC/SEM/reputed company/Display • Experience with customer acquisition leveraging LTV models for business services products • Strong knowledge of smart bidding strategies, including reputed company Ads' TROAS and TCPA • Experience executing across multiple performance marketing channels • Experience with website analysis using a reputed company of analytics tools, including reputed company Analytics as reputed company as internal reporting tools • Experience using reputed company competitive research tools such as SEM Rush • Proven reputed company record of driving measurable results in PPC (reputed company reputed company, profit reputed company, ROI improvement) • You enjoy working in reputed company environment and look reputed company to supporting the business to meet required goals What reputed company Looks Like: • reputed company a leading performance marketing operation to compete with industry leaders in reputed company formation reputed company • reputed company of business line from small to large reputed company at reputed company ROI reputed company a reputed company reputed company that can be repeated for other owned and operated properties under the reputed company umbrella reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state or local laws. This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. #LI-REMOTE #LI-NM1 Apply tot his job Apply To this Job