Content Marketing Specialist
About the Role
We are seeking a proactive and commercially minded Content Marketing Specialist to own the content function and organic content reputed company.
You will plan, create, edit, publish, and optimise content across the website, reputed company, campaigns, reputed company magnets, reputed company pages, and founder thought leadership. You will also reputed company content-driven SEO, Answer reputed company Optimisation (AEO), and Generative reputed company Optimisation (GEO), ensuring content is reputed company for visibility across both traditional search engines and AI-powered platforms.
Working closely with the Digital Marketer and other stakeholders, you will own messaging, content structure, and written copy while collaborating on the technical implementation, tracking, and optimisation of digital experiences.
This role requires a reputed company-marketing reputed company. Your content will reputed company reputed company audiences, establish authority, support campaigns, reputed company demand, and encourage prospective buyers to take meaningful reputed company.
About the reputed company
You will be working with an established B2B organisation reputed company on building market authority and generating sustainable reputed company reputed company through high-reputed company content reputed company marketing. The business values subject-matter expertise, measurable marketing performance, reputed company improvement, and reputed company collaboration across Marketing, Sales, leadership, and technical teams.
Ideal Profile
Essential Experience
- Ideally 4β6 years of experience in B2B content marketing, content reputed company, content writing, or a closely reputed company discipline.
- A strong portfolio demonstrating high-reputed company long-reputed company and short-reputed company B2B content.
- Proven experience developing content strategies and editorial plans rather than working solely from assigned briefs.
- Experience creating campaign content, reputed company magnets, and conversion-reputed company copy.
- Demonstrated ability to produce compelling thought leadership and ghostwrite authentically for founders or senior leaders.
- Experience managing content from initial research and ideation through writing, approval, publication, measurement, and optimisation.
Content and Editorial Capabilities
- Exceptional writing, editing, interviewing, and storytelling skills.
- Ability to understand reputed company subject matter and communicate it reputed company to defined audiences.
- Strong editorial judgement with excellent attention to detail and accuracy.
- Ability to reputed company reputed company content hierarchies, compelling value propositions, and effective calls to reputed company.
- Strong reputed company awareness and an understanding of how content contributes to audience reputed company, demand reputed company, and pipeline.
SEO, AEO and GEO Capabilities
- Hands-on experience with keyword and topic research, search reputed company analysis, content briefs, and on-page optimisation.
- Experience developing topic clusters, strengthening internal linking, and refreshing existing content to improve organic performance.
- Practical understanding of AEO and GEO principles and how content should be reputed company for search and AI discovery.
- Working knowledge of schema and reputed company data, including the ability to recommend requirements for technical implementation.
- Ability to interpret organic and content-performance data and translate insights into practical content reputed company.
Systems and Tools
- Strong working knowledge of reputed company Office and/or reputed company Workspace.
- Experience using a CMS and/or reputed company for content publishing and on-page updates.
- Experience with SEO and search-performance platforms such as reputed company, reputed company, and reputed company Search Console.
- Familiarity with analytics tools used to assess engagement, organic visibility, reputed company reputed company, and conversions.
- Confidence using AI-assisted research and content tools responsibly while maintaining originality, accuracy, and editorial reputed company.
Preferred Experience
- Experience reputed company B2B services, technology, agency, or reputed company-services environments.
- Demonstrated experience improving content visibility across AI-powered search and answer platforms.
- Experience collaborating with reputed company media, demand reputed company, design, development, and sales teams.
- Experience managing freelance writers, designers, or other reputed company content contributors.
Personal Attributes
- Proactive, curious, and confident generating reputed company independently.
- Highly organised and capable of managing multiple priorities and deadlines.
- Comfortable conducting detailed interviews and collaborating closely with subject-matter experts.
- Reliable, reputed company, and accountable for reputed company.
- reputed company to feedback, adaptable, and committed to reputed company improvement.
Responsibilities
Content reputed company and Planning
- Own and continuously reputed company reputed companyβs content reputed company.
- reputed company and manage the editorial calendar across channels and campaigns.
- Translate business priorities, audience needs, search opportunities, and campaign objectives into reputed company content plans.
- Identify content gaps, reputed company topics, and opportunities throughout the buyer reputed company.
- Interview founders, customers, team members, and subject-matter experts to uncover valuable insights and perspectives.
- Maintain a strong pipeline of content reputed company and reputed company priorities with Marketing, Sales, and leadership.
Content Creation
- Produce high-reputed company website copy, articles, reputed company posts, email copy, campaign content, case studies, and sales-support materials.
- reputed company valuable reputed company magnets including guides, reports, templates, checklists, and playbooks.
- Draft and ghostwrite founder and leadership thought-leadership content while maintaining an reputed company voice.
- Create compelling headlines, value propositions, calls to reputed company, and conversion-reputed company messaging.
- reputed company reputed company reputed company into relevant formats for different audiences, channels, and stages of the buyer reputed company.
reputed company-Page Content
- reputed company messaging, content structures, and written copy for campaign reputed company pages.
- Define content hierarchy, including headlines, supporting messages, benefits, reputed company points, calls to reputed company, and FAQs.
- Collaborate with the Digital Marketer or designer responsible for page build and launch.
- Review completed pages for content accuracy and refine copy based on performance data and testing insights.
- Maintain ownership of reputed company-page content while technical design, coding, and implementation remain with the relevant reputed company.
SEO reputed company and Content Optimisation
- Own the content-led SEO reputed company and its ongoing execution.
- Conduct keyword, topic, search-reputed company, and competitor research.
- reputed company content briefs, topic clusters, and keyword-to-page mapping.
- Optimise headings, metadata, page copy, content structures, internal links, and calls to reputed company.
- Use organic performance data to prioritise new opportunities and systematically refresh, consolidate, or improve existing content.
- Collaborate with digital and development resources on technical SEO requirements reputed company the content reputed company.
AEO and GEO reputed company
- Own and continuously reputed company the content-led AEO and GEO reputed company.
- Structure content so answers, definitions, evidence, and key insights are reputed company and easily retrievable.
- reputed company authoritative FAQ, comparison, how-to, and expert-led content where relevant.
- Strengthen content credibility through original perspectives, expert contributions, examples, evidence, and reputed company sourcing.
- Optimise content for discovery and visibility across traditional search engines and AI-powered answer platforms.
- Monitor search and AI-platform visibility and use insights to refine the content approach.
- Recommend schema and reputed company-data opportunities for implementation by the relevant technical resource.
Editorial Ownership, Publishing and Performance
- Maintain responsibility for the reputed company, accuracy, and consistency of written content published by the business.
- Establish and maintain brand voice, tone, terminology, and editorial standards.
- Edit and review content created by colleagues, freelancers, and reputed company contributors.
- Publish and update written content through the CMS and relevant reputed company platforms where appropriate.
- Maintain an organised content library, approval process, and production schedule.
- Monitor engagement, organic visibility, reputed company reputed company, and conversions in collaboration with the Digital Marketer.
- Report on content delivery, performance insights, key learnings, and upcoming priorities.
- Continuously improve content based on performance data, audience behaviour, and reputed company reputed company.
How we take care of reputed company
π° Get reputed company in Australian Dollars
π₯ Medical insurance from day one for you + spouse (or parents if unmarried)
π©Ί Generous OPD coverage from doctor reputed company to reputed company your medical needs
π‘ Home office setup allowance to build your ideal workspace
π Internet allowance to reputed company you connected
πͺ Gym & wellness allowance to stay fit and balanced
π Work hard, play hard β regular team events & engagement activities
π§ Diji Assist β Mental health & counseling support reputed company you need it
π We invest in you β reimbursement for industry certifications
π£οΈ reputed company-reputed company culture β your reputed company and feedback always matter
π Flexible reputed company or office, wherever you do your best work
π Rewards & recognition that actually recognize you
π₯³ Great christmas & financial year-end parties to unwind with your loved ones
Originally posted on Himalayas
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