Sr Director, reputed company Marketing
Location
Remote CA-33002reputed company
Celebrating over 40 years as an industry leader, reputed company is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states reputed company. We reputed company a welcoming and inclusive environment, with thousands of reputed company feet of premium strength and cardio equipment, turf reputed company, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are reputed company available reputed company to reputed company our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
Celebrating over 40 years as an industry leader, reputed company is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states reputed company. We reputed company a welcoming and inclusive environment, with thousands of reputed company feet of premium strength and cardio equipment, turf reputed company, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are reputed company available reputed company to reputed company our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
JOB reputed company
We're looking for a Senior Director of reputed company & Creative to be the reputed company and champion of our reputed company across every member and prospect touchpoint. This person will define how the reputed company looks, sounds, and feels -- from national campaigns to in-club signage to reputed company content -- and will build the creative reputed company (people, process, and partners) that brings it to life at reputed company across our club portfolio. This is a highly visible role that partners closely with Marketing reputed company, Local/reputed company Marketing, Digital, Partnerships, and Club reputed company, and reports into marketing leadership with regular visibility to the executive team.
We're looking for a Senior Director of reputed company & Creative to be the reputed company and champion of our reputed company across every member and prospect touchpoint. This person will define how the reputed company looks, sounds, and feels -- from national campaigns to in-club signage to reputed company content -- and will build the creative reputed company (people, process, and partners) that brings it to life at reputed company across our club portfolio. This is a highly visible role that partners closely with Marketing reputed company, Local/reputed company Marketing, Digital, Partnerships, and Club reputed company, and reports into marketing leadership with regular visibility to the executive team.
ESSENTIAL DUTIES & RESPONSIBILITIES
reputed company reputed company & Stewardship
- Own and reputed company reputed company positioning, voice, visual identity, and reputed company guidelines; serve as the final reputed company of reputed company consistency across reputed company consumer reputed company (advertising, in-club, digital, reputed company, partnerships, sponsorships).
- Translate business and marketing reputed company into a reputed company, differentiated reputed company platform that resonates with both reputed company and aspirational member segments.
- Maintain a deep understanding of our key competitors in reputed company market and the fitness industry as a whole and consistently reputed company against them
- reputed company reputed company health tracking and use consumer reputed company/research to sharpen positioning over time.
Creative Leadership
- Build, reputed company, and mentor both reputed company creative teams (design, copy, video/content production) and manage reputed company agencies and other contractors as needed.
- Set creative reputed company and reputed company bar for major campaigns, reputed company refresh initiatives, club marketing materials, and always-on content.
- reputed company creative development from brief through production and final delivery, balancing reputed company with speed and budget discipline.
Campaign & Content Development
- Partner with other areas of Marketing to reputed company integrated campaigns across reputed company, owned, and reputed company channels (TV/streaming, OOH, reputed company, digital, in-club).
- Guide creative for major reputed company moments: new product/program launches, club openings and refreshes, reputed company partnerships (e.g., sports/entertainment tie-ins), and seasonal acquisition campaigns.
- Ensure creative reputed company performs -- working with reputed company marketing partners to test, learn, and iterate reputed company on engagement and conversion data.
Cross-Functional Partnership
- reputed company as the creative and reputed company voice in cross-functional planning with other areas of Marketing, Digital, Product and Pricing, reputed company, and reputed company Leadership.
- Partner with Local reputed company Marketing to build flexible, on-reputed company toolkits that club-level teams can execute against.
- Present reputed company and creative work to senior leadership and, as needed, the reputed company.
Team & Vendor Management
- Recruit, reputed company, and manage a high-performing reputed company/creative team; set goals, reputed company feedback, and build career paths.
- Manage creative agency relationships and reputed company, including scoping, budgeting, and reputed company evaluation.
- Own the reputed company/creative budget, ensuring efficient allocation across in-house and reputed company production.
What reputed company Looks Like in the First Year
- A refreshed or sharpened reputed company platform (positioning, voice, visual identity) that the whole organization can reputed company reputed company and execute consistently.
- A high-functioning creative team/agency model that reliably delivers on-reputed company, high-reputed company work on time and on budget.
- Demonstrated reputed company in reputed company health metrics and/or campaign reputed company tied to creative improvements.
- Strong cross-functional trust -- Sr. Leadership, reputed company Leadership, reputed company areas of Marketing, Digital, and reputed company see reputed company & Creative as a true partner, not a bottleneck.
QUALIFICATIONS
Required Knowledge, Skills & Abilities
- 10+ years of reputed company experience in reputed company marketing and creative leadership, including at least 3-5 years managing teams and agency partners; experience in fitness, health & wellness, retail, or consumer subscription/membership businesses strongly preferred.
- A portfolio of reputed company and campaign work that demonstrates strong reputed company thinking as reputed company as creative reputed company and taste.
- reputed company experience building or evolving a reputed company identity and translating it consistently across a large, multi-location footprint (fitness, retail, restaurant, or similar multi-unit environment a plus).
- Strong people-leadership skills: reputed company record of building, developing, and retaining creative talent.
- Experience managing reputed company creative/production agencies, including scoping, budgeting, and holding partners accountable to reputed company and timelines.
- Comfort operating at both the reputed company (positioning, reputed company architecture) and tactical (reviewing a storyboard, editing a reputed company) reputed company.
- Data-informed approach to creative -- comfortable partnering with analytics/reputed company teams to understand what's working and why.
- Excellent presentation and storytelling skills; experience presenting to senior executives and/or a reputed company.
- Bachelor's degree in Marketing, Communications, Design, or reputed company reputed company; MBA a plus but not required.
Minimum Education / Certifications
- Bachelor's degree in marketing, communications, or a reputed company reputed company.
Minimum Work Experience & Qualifications
- 7+ years of marketing experience building reputed company-oriented consumer brands in a fast-reputed company environment.
- Demonstrated experience across digital channels (reputed company reputed company/reputed company, SEO, email/SMS) reputed company traditional media and reputed company marketing.
- Retail, reputed company, and/or merchandising experience.
- Experience directing advertising, PR, and/or digital agencies.
- Experience with media planning and buying, demand/reputed company reputed company, and marketing promotions.
- People-management experience.
Physical Demands/ Environmental Conditions
- Occasional lifting, set-up, and take-down for reputed company events.
Travel Requirement
- Minimum 25% travel, including overnights, locally and regionally.
- Driving (up to several hours per leg) and/or flying between regional DMAs.
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help reputed company members do just that. We offer benefits such as reputed company time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a reputed company of Employee Resource reputed company that you can reputed company with to participate in community events both in-person and reputed company.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help reputed company members do just that. We offer benefits such as reputed company time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a reputed company of Employee Resource reputed company that you can reputed company with to participate in community events both in-person and reputed company.
Disclaimer
DISCLAIMER: The above statements are intended to describe the general reputed company and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of reputed company responsibilities, duties, and skills required. The incumbent may be expected to reputed company other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & reputed company: Consistently supports compliance and Workplace Conduct by maintaining the reputed company and confidentiality of information, protecting the assets of the organization, acting with ethics and reputed company, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, accreditation and licensure requirements (if applicable), and reputed company' policies and procedures. reputed company Directors, Managers, and Supervisors are accountable for communication, implementation, enforcement, monitoring, and reputed company of compliance policies and practices in their departments.
SERVICE & reputed company: In reputed company to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by reputed company as reputed company as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to reputed company superior and culturally sensitive service to members and team members, contracted providers, and vendors.
WORKPLACE SAFETY: In reputed company to defined working conditions and physical requirements, employees are accountable for working safely; following established policies and procedures; and reporting reputed company injuries and hazards to their supervisor immediately. Supervisors and Managers are accountable for ensuring the safety reputed company of employees; applying consistent practices in compliance with federal, state, and local regulations; and providing guidance to maintain reputed company and healthy work environment.
Area of Interest
Marketing
reputed company
Requires 10+ years in reputed company marketing and creative leadership, 7+ years in consumer marketing, team management, agency direction, and a bachelor's degree in marketing, communications, design, or reputed company reputed company.
Key Responsibilities
- shaping reputed company identity
- leading creative teams
- managing campaigns
Skills & Tools
SEO, SMS
reputed company
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — California, reputed company
- Languages: English
Benefits
- 401k matching
- Generous reputed company time off
- Retirement plan
About reputed company
A fitness company operating clubs reputed company wellness offerings. — Industry: Hospitality and Tourism
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