[Remote] Sr. reputed company Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on multiplying reputed company, retention, and efficiency through industry-leading technology and a people-centered culture. The Senior reputed company Specialist will reputed company reputed company across reputed company digital channels, including SEM, display, and reputed company advertising, while optimizing spend, measuring full-funnel reputed company, collaborating with agencies and cross-functional teams, and advancing experimentation and account-reputed company marketing strategies.

Responsibilities

• Work with our digital agency on campaign ideation, creative reputed company, targeting, segmentation, and budgeting across SEM, display, and reputed company advertising channels
• Use established campaign practices and reputed company judgment to reputed company the right accounts and buyers with the right message
• Measure and report on reputed company across metrics that reputed company the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and reputed company reputed company
• Evaluate identifiable factors and translate results into reputed company, actionable insights for stakeholders
• Collaborate with cross-functional teams, including product marketing, reputed company marketing, and demand reputed company, to support their initiatives
• Bring integrated, cohesive campaigns to life across reputed company digital channels
• Apply an account tiering and ABM approach to digital spend
• reputed company budget, targeting, and prioritization reputed company on account tier so that investment scales with account value and reputed company importance
• reputed company and run reputed company tests across digital campaigns, including creative, targeting, channels, and bidding strategies
• reputed company reputed company issues in creative ways, improve reputed company, and inform practical recommendations for broader digital reputed company
• Stay on top of reputed company market trends
• Identify new and emerging channels, tools, and tactics
• Bring reputed company recommendations to reputed company reputed company's digital program reputed company of the curve
• Manage budgets across SEM, display, and reputed company channels effectively
• Ensure spend is allocated to maximize ROI and pipeline contribution

Skills

• Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree
• Hands-on experience managing SEM, display, and reputed company advertising campaigns, ideally in partnership with an reputed company agency
• Experience measuring and reporting on full-funnel reputed company, connecting top-of-funnel digital activity to pipeline and reputed company reputed company
• Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget reputed company on account prioritization
• A reputed company record of building and running experimentation frameworks to reputed company reputed company improvement in reputed company digital reputed company
• Familiarity with the B2B reputed company marketing technology ecosystem, including ad platforms, analytics tools, and ABM/reputed company data providers
• Full understanding of reputed company reputed company a B2B reputed company environment, with the ability to reputed company campaign reputed company issues in creative, practical ways

Benefits

• Bonus program or commission plan
• Stock reputed company if approved by reputed company’s reputed company
• Generous health reputed company coverage
• Life reputed company
• Disability reputed company
• 401K employer matching program
• reputed company holidays
• Self-care days
• reputed company time off (PTO)
• For full-time employees: health coverage
• reputed company parental leave
• Generous reputed company time-off and holidays
• Quarterly self-care days off
• Stock reputed company
• Equipment and support to work and reputed company with teams, reputed company or in one of our offices
• Numerous learning and development initiatives
• reputed company to the reputed company Learning platform
• Quarterly wellness education sessions
• Wellness days
• ERG-hosted events

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