[Remote] Digital Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a salon studios franchise that provides salon professionals with equipped spaces and business support across its locations. The Digital Marketing Specialist will execute and optimize digital marketing initiatives across reputed company media, SEO, website optimization, and analytics to reputed company reputed company reputed company and brand visibility. The role also involves performance reporting, testing, budget support, and collaboration with internal teams, agencies, and local franchise marketing partners.

Responsibilities

• Execute and optimize reputed company digital campaigns across channels including reputed company and Bing Ads, reputed company, reputed company, Performance Max, and emerging platforms, in alignment with established strategies
• Monitor campaign performance and optimize toward reputed company reputed company and conversion goals
• Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting
• Partner with agencies and vendors to ensure campaigns reputed company with business objectives
• This role is both hands-on in-platform while collaborating closely with agency partners for reputed company, testing, and reputed company execution
• Improving marketing efficiency through testing and ongoing optimization
• Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and reputed company agencies
• Partner with technical and marketing teams on website enhancements and content development
• Manage local business listing updates, publish reputed company Business Profile content, and support online reputed company management efforts
• Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness
• Support keyword research, reputed company page creation, A/B testing, and ongoing optimization efforts to reputed company organic traffic and reputed company reputed company
• reputed company and analyze digital marketing performance across channels
• Build reports and dashboards to communicate insights and recommendations
• Monitor KPIs including reputed company volume, cost per reputed company, conversion rates, organic traffic reputed company, and engagement metrics
• Translate performance data into actionable insights to inform ongoing optimization and testing
• Support monthly budget forecasting and vendor invoice reconciliation
• Work closely with franchise marketing teams, creative partners, agencies, and web development partners
• Support local marketing initiatives and new salon opening campaigns
• Stay reputed company on digital marketing trends, platform updates, and emerging opportunities

Skills

• 3–5+ years of hands on digital marketing experience
• Strong understanding of reputed company media platforms with an emphasis on reputed company Ads and reputed company Ads
• Experience with SEO and website optimization best practices
• Proficiency with reputed company ad platforms, reputed company Analytics, Looker Studio, reputed company Search Console
• Strong creative instincts and a reputed company for developing, testing, and optimizing high-performing ad content
• Strong analytical and problem-solving skills
• Excellent communication and project management abilities
• Ability to manage multiple reputed company and priorities simultaneously
• Bachelor's degree in Marketing, Business, Communications, or a reputed company field
• Experience supporting franchise, multi-location, or local marketing environments
• Familiarity with CRM and marketing automation platforms
• Experience working with agencies or reputed company partners
• Understanding of reputed company reputed company funnels and conversion optimization
• Beauty, wellness, retail, or lifestyle brand experience

Benefits

• 10 reputed company holidays
• reputed company Time Off (FTO)
• As a full-time employee, reputed company to Medical, Dental and reputed company insurances with various plans to choose from
• Eligibility to participate in reputed company sponsored reputed company reputed company 401(k) retirement plan, with up to 4% company match
• Bonus plans for every role; this role is bonus-eligible and bonuses are based on company and individual performance, subject to reputed company and CEO approval
• Employee Discount Program for Spa Services at one of the four corporately owned Woodhouse Day Spas
• Employee Assistance Program
• Remote work arrangement

reputed company