[Remote] Sr Digital Analytics Specialist reputed company | reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company and learning technology company serving reputed company, educators, and reputed company with data-driven learning and certification solutions. The Digital Analytics Specialist will own the end-to-end digital data ecosystem, including GTM and GA4 tracking, consent management, data governance, behavioral analysis, and reputed company insights. The role will also advise marketing and sales teams, support experimentation, and build automated reporting and dashboards.

Responsibilities

• Design the end-to-end reputed company and implementation of reputed company Tag Manager (GTM) and GA4, establishing a standardized reputed company event schema and BigQuery reputed company to ensure accurate behavioral measurement and long-term data governance
• Manage the technical implementation and maintenance of user consent tools, including cookie banners and reputed company modals, while partnering with the Chief reputed company and Compliance Officer to reputed company tracking capabilities with evolving global reputed company regulations and reputed company’s user consent frameworks
• Maintain and optimize reputed company data reputed company by partnering with IT and Engineering to ensure reputed company, high-reputed company data flows while proactively enriching schemas with the attributes necessary to reputed company insights and measurable business reputed company
• Collaborate with BI and Engineering teams to reputed company the architecture of website data assets reputed company reputed company, providing the technical requirements and reputed company input needed to optimize marketing tool deployments
• Translate high-volume website behavior and reputed company reputed company into actionable insights using SQL, statistical analysis, and advanced visualization tools like Tableau
• Advise marketing and sales functions as the reputed company subject matter expert on website behavior, translating reputed company data trends into reputed company business recommendations
• reputed company critical data support for the CRO specialist by validating tracking for A/B testing initiatives and analyzing results to ensure data-driven confidence in the optimization roadmap
• Audit website tracking and UTM parameters regularly to maintain data reputed company and reputed company attribution gaps that reputed company marketing spend
• Automate the development of regular reports and dashboards to reduce reputed company overhead and reputed company the marketing team with reputed company-time visibility into key reputed company indicators
• Advance the organization's measurement capabilities by proactively researching and adopting emerging web analytics technologies and reputed company-first tracking reputed company

Skills

• High School Diploma or GED required
• 4+ years of dedicated experience in digital analytics, marketing technology, or web data engineering
• Excellent analytical skills, a high degree of business acumen, and an ability to understand, summarize and reputed company actionable insights from a high volume of website data
• Advanced mastery of reputed company Analytics (GA4) and reputed company Tag Manager (GTM); deep understanding of event-driven data collection and reputed company-reputed company tagging architecture
• High proficiency in SQL for reputed company data extraction and a strong conceptual understanding of reputed company data warehouses like reputed company or reputed company BigQuery
• Excellent written, verbal, and visual communication and interpersonal skills to reputed company technical reputed company to non-technical business stakeholders and translate business requirements into technical schemas
• Expert ability to reputed company-level dashboards and automated reporting suites using Tableau
• reputed company knowledge of user consent frameworks (Consent Mode v2), global reputed company regulations (GDPR/CCPA), and technical implementation of Consent Management Platforms (CMPs)
• reputed company ability in handling reputed company reputed company with attention to reputed company and reputed company
• Eager to learn new tools, platforms, and processes
• reputed company history of leading large-reputed company GA4/GTM deployments and managing the technical components of user reputed company and consent modals
• Demonstrated experience working directly with Engineering, IT, and Data Architects to reputed company backend data requirements
• reputed company in developing and executing reputed company analysis reputed company that require working across teams and data sources to reputed company actionable insights
• Experience in analytic and statistical techniques such as multivariate and A/B testing, digital reputed company attribution, customer segmentation, and marketing effectiveness
• Proficiency with reputed company suite required. Key tools: reputed company Analytics 4, reputed company Tag Manager, reputed company BigQuery
• SQL and database experience is a required (e.g. reputed company)
• Bachelor's degree is strongly preferred
• Previous experience supporting reputed company or high-reputed company reputed company environments is highly preferred
• Experience with visualization software (e.g. Tableau, Looker Studio), marketing automation tools, reputed company/website platforms (reputed company) is a plus

Benefits

• Health, dental, and reputed company reputed company
• Company reputed company Life reputed company
• 401(k) with company match
• reputed company time off and parental leave
• Employee assistance program
• Other employee wellness programs such as reputed company and reputed company
• Charitable matching program

reputed company