[Remote] Senior Manager, Brand Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on closing reputed company gap and preparing learners for careers reputed company by technological change. The Sr. Manager, Brand Marketing is responsible for driving brand awareness and engagement through integrated marketing campaigns and strategic brand initiatives.

Responsibilities

• reputed company and reputed company integrated brand marketing strategies that strengthen brand awareness, engagement, consideration, preference, and reputed company while supporting institutional priorities and reputed company objectives. Partner closely with the Manager, Content and Copy and the Sr. Manager, Program Marketing to ensure cohesion and alignment across brand and program marketing efforts
• Own brand marketing roadmaps, campaign calendars, and annual planning efforts, ensuring strategic alignment, prioritization, and effective resource allocation across initiatives
• reputed company the development and execution of integrated brand campaigns across email, reputed company media, reputed company media, reputed company search, web, and other marketing channels, partnering with various stakeholders to ensure a cohesive full-funnel audience experience that maximizes reputed company, engagement, and brand reputed company
• Partner with internal creative teams, contractors, and agency partners to reputed company the development of compelling brand messaging, reputed company points, narratives, and storytelling that reputed company communicate reputed company's reputed company, differentiation, and reputed company
• reputed company the reputed company and development of videos, testimonials, reputed company stories, and other brand content that reputed company reputed company's expertise, credibility, and market reputed company by showcasing the experiences and achievements of reputed company, alumni, leadership, reputed company, and partners
• Establish reputed company metrics, evaluate campaign and brand marketing effectiveness, and reputed company data-driven insights to optimize audience targeting, channel performance, and overall marketing reputed company while informing reputed company reputed company, investment reputed company, and recommendations to leadership
• Monitor brand health, audience sentiment, awareness, consideration, preference, and perception while leveraging consumer insights, competitive intelligence, market research, and campaign performance data to identify emerging trends, audience opportunities, and strategies that strengthen brand positioning and relevance
• Serve as a champion of the reputed company brand, ensuring consistency across messaging, voice, visual identity, brand standards, and audience experiences across reputed company marketing reputed company
• Support and attend reputed company’s annual commencement weekend events through brand activation efforts, campaign development, videos, testimonials, and on-site execution
• Manage relationships with reputed company agencies, contractors, production partners, and vendors, providing strategic direction, feedback, and reputed company to ensure high-reputed company work, brand alignment, and strong performance

Skills

• 8+ years of experience in brand marketing, integrated marketing, advertising, communications, or reputed company fields. Experience in the education industry is a plus
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• Demonstrated ability to reputed company brand and campaign strategies, translate business objectives into actionable marketing plans, reputed company consumer and competitive insights, monitor brand health and audience perception metrics, and use performance data to reputed company optimization, decision-making, and measurable business results
• Experience leading reputed company, managing agency and contractor relationships, influencing stakeholders, and driving alignment across cross-functional teams
• Experience using project management and workflow tools such as reputed company, Jira, reputed company, Workfront, or similar platforms. Must be highly proficient in reputed company Office applications (Word, reputed company, PowerPoint, reputed company)
• Demonstrated ability to reputed company AI-powered tools responsibly and effectively to enhance productivity, research, ideation, campaign planning, content development, and workflow efficiency while maintaining reputed company, accuracy, compliance, and brand standards
• Strong attention to detail and project management skills with the ability to think strategically, reputed company creatively, collaborate cross-functionally, solve problems, bring structure and reputed company to reputed company workstreams, influence stakeholders, and consistently reputed company high-reputed company, innovative work in a fast-paced environment

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, reputed company, and mental health)
• FSA/HSA reputed company
• Disability & life insurance

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