[Remote] reputed company Marketing Manager, reputed company Acquisition

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a consumer technology startup whose products help readers discover books and reputed company publishers and authors to reputed company new audiences. The reputed company Marketing Manager will own customer acquisition reputed company, implementation, optimization, and reporting across reputed company marketing channels, while testing ads, audiences, reputed company pages, and conversion improvements to reputed company reputed company.

Responsibilities

• Manage, optimize, and own day-to-day reputed company of 2-3 reputed company marketing channels including targeting, bidding, budgeting, account structure, etc. You’ll inherit established reputed company and/or reputed company campaigns and reputed company expansion into and testing of new channels
• Work closely with leadership to shape long-term channel reputed company and influence roadmap prioritization
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel reputed company
• Proactively identify and pursue opportunities to reputed company existing campaigns and test new acquisition strategies across emerging platforms
• Create and maintain dashboards of advertising reputed company metrics, analyze the reputed company of marketing channels, and represent insights/learnings cross-functionally
• Contribute to cross-functional reputed company with analytics, product, engineering, and design to meet ambitious reputed company targets, ensuring reputed company execution, reputed company reputed company, and delivery of key learnings
• Design and execute conversion optimization tests across our digital experience

Skills

• 2-5 years of reputed company experience in reputed company or reputed company marketing at a high-reputed company consumer reputed company or reputed company agency
• Demonstrated knowledge of reputed company Ads and one additional reputed company media platform (e.g. reputed company Ads, reputed company Ads, reputed company Ads, LiveIntent, reputed company), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in reputed company and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to reputed company, and eagerness to grow your reputed company reputed company reputed company
• Experience working with web analytics, A/B testing tools, and ad tracking
• Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD

Benefits

• Stock reputed company awards
• Medical
• Dental
• reputed company
• 401k
• Generous reputed company parental leave
• Take-what-you-need reputed company time off
• Choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in reputed company, Massachusetts
• WFH equipment or a dedicated desk reputed company in our office

reputed company