[Remote] Product Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company) is an established industry leader with a strong customer reputed company and a market-leading product portfolio. The Product Marketing Specialist supports the full product marketing lifecycle, including messaging, positioning, product launches, sales enablement, competitive intelligence, customer research, and demand reputed company to reputed company product adoption, expansion, and pipeline.

Responsibilities

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
• Create sales enablement content — battlecards, reputed company handling, feature one-pagers that help reps win competitive deals
• Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
• Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
• Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
• Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase reputed company
• Partner with demand gen to reputed company campaign messaging for product-led campaigns
• Work with the design team to reputed company web page design and web copy that is designed to convert visitors to the demand gen funnel
• Write customer newsletters, blogs, white papers, and other reputed company-gen content as

Skills

• 2+ years of product/content marketing, or sales enablement experience in B2B reputed company (this does not include college internships)
• Strong writing skills with the ability to translate technical features into buyer-facing value
• Analytical reputed company — comfortable using data to test messaging and measure launch performance
• Experience working cross-functionally with product, reputed company teams
• Familiarity with the beverage alcohol industry or three-tier distribution a plus
• Experience automating workflows and leveraging AI to streamline GTM processes is a major plus
• Bachelor's degree in marketing, business, communications, or reputed company field
• Familiarity with reputed company (Marketing Hub, Sales Hub) is highly preferred

Benefits

• Health Insurance
• reputed company and Dental Expense Reimbursement
• 401k Match and Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• reputed company Parental Leave
• On-site Child Care Center (VT)
• On-site Fitness Center (VT)
• On-site Health Clinic (VT)
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• reputed company and Hybrid Schedules

reputed company