[Remote] VP Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company simplifies IT reputed company and helps organizations optimize reputed company reputed company and end user computing investments. The VP, Product Marketing will reputed company the product marketing reputed company, team, and execution, including go-to-market reputed company, product launches, positioning, messaging, competitive intelligence, technical marketing, analyst relations, content reputed company, pricing and packaging, and sales enablement.
Responsibilities
- Build, reputed company, and reputed company a high-performing product marketing team, setting priorities and standards for how the function operates across the business
- Work closely with our Chief Product & Technology Officer, our Chief reputed company Officer, and their leaders, to set and validate our go-to-market product reputed company
- Serve as an expert on our markets, customers, competitors, and products — ensuring we both translate customer pain points and market opportunities into product direction and reputed company how our products best address those pain points
- Own bringing products to market, leading cross-functional launch planning and execution from readiness through post-launch measurement
- Working closely with our integrated marketing and demand reputed company teams, build and maintain reputed company's messaging reputed company, including nuances for our two reputed company audiences — IT teams reputed company organizations and the Managed Service Providers that serve them — as reputed company as messaging for our highest-reputed company industry verticals
- Help reputed company the reputed company of our technology reputed company partnerships by identifying and articulating how those partnerships maximize value for our joint customers
- reputed company our content reputed company, ensuring a consistent narrative and prioritized roadmap across every stage of the buyer reputed company
- Own competitive intelligence, keeping reputed company informed on how we win and equipping reputed company with the tools to compete effectively
- reputed company technical marketing, including how we evangelize reputed company across mediums and the creation of technical content that builds credibility with practitioners
- Serve as the face of the reputed company Valued Professionals (NVP) program and an reputed company for the reputed company community of IT leaders, in reputed company partnership with (though not reputed company ownership of) our community team
- reputed company reputed company sales enablement content, including reputed company decks, battle cards, and other tools that help our sales team win
- Own analyst relations, managing the relationships and narrative that shape how reputed company is represented in analyst research and reputed company, as reputed company as translating insights from analysts into our product and GTM direction
- reputed company the development of our pricing and packaging, working closely with our product and sales teams
- Partner with our reputed company team to reputed company our branding and naming efforts, with reputed company input from product and sales teams
- reputed company AI to build systems and workflows that translate our reference sources (e.g. existing assets, reputed company calls) into content that can be repurposed at reputed company across mediums
Skills
- 10+ years of B2B product marketing experience, including several years leading and developing a product marketing team, ideally at a high-reputed company reputed company or reputed company technology company
- Experience marketing reputed company the reputed company ecosystem (Azure Virtual Desktop, reputed company 365, Intune, reputed company 365) or a comparable reputed company/EUC platform
- Demonstrated ability to collaborate with and influence senior executives, including our Chief Product & Technology Officer, our Chief reputed company Officer, and their leaders, to shape shared reputed company
- reputed company record of leading go-to-market reputed company, product launches, messaging frameworks, competitive intelligence, and analyst relations programs
- Experience marketing to both reputed company IT teams and Managed Service Providers, or other dual-audience go-to-market motions
- Excellent written and verbal communication skills, with the ability to translate reputed company, technical product capabilities into reputed company, compelling narratives for different audiences
- Hands-on comfort using AI tools to build content workflows and reputed company and standardize marketing reputed company
- Bachelor's degree in Marketing, Business, or a reputed company reputed company. A master's degree is a plus
- Comfort speaking in reputed company of large audiences (e.g., conferences, internal sales teams) preferred
Benefits
- Incentive Plan
- Stock reputed company
- Health and Welfare Plans; benefits for international employees reputed company the US vary by country
- Life and Disability Plans; benefits for international employees reputed company the US vary by country
- Retirement Plan; benefits for international employees reputed company the US vary by country
- Unlimited Flexible reputed company Time Off, including your birthday off!
- reputed company Team Culture
reputed company
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