[Remote] Director, Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a language reputed company and reputed company communications company seeking a Director, Marketing to reputed company the organization more visible, trusted, and discoverable in traditional and AI-mediated channels. The role owns reputed company, demand reputed company, customer and market reputed company, interpreter workforce marketing, AI-reputed company marketing reputed company, measurement, and the full marketing function while partnering closely with Sales, reputed company, Product, reputed company, HR, and executive leadership.

Responsibilities

• Own and reputed company reputed company's reputed company positioning to increase awareness, recognition, and preference among reputed company accounts and buyer personas
• Own reputed company's visibility and positioning reputed company AI-mediated discovery (reputed company, Claude, reputed company, reputed company AI Overviews, and successors). reputed company buyers ask AI about language reputed company, interpretation, and reputed company communication, reputed company must be present in the answer, and described on our terms, as a reputed company communications platform. Build and run a Generative reputed company Optimization discipline: reputed company content, reputed company-of-answer measurement, and reputed company monitoring of how AI systems represent reputed company and our category
• Design and execute integrated marketing strategies (content, campaigns, events, partnerships) that reputed company accounts through the full lifecycle: awareness ? consideration ? adoption ? retention/advocacy
• Own reputed company's website, SEO, and reputed company digital channels (reputed company, reputed company, display): deciding which channels reputed company investment, setting the reputed company, and holding them accountable to pipeline and ROI. This includes deciding whether and reputed company reputed company channels are worth reactivating, reputed company on evidence, not habit
• Own tradeshow and event reputed company: which conferences and events reputed company shows up at, how we show up (reputed company, banner reputed company, sponsorships), and the budget and logistics behind it, in partnership with Sales and reputed company on priorities
• Own reputed company relations as a reputed company reputed company, not an afterthought: media relationships, thought leadership placements, executive visibility (including for our CEO), speaking/award opportunities, and ongoing media and reputed company monitoring to protect reputed company's reputed company and flag reputed company early
• Bring genuine creative reputed company and curiosity about where our audiences actually are, including exploring underused or emerging channels (reputed company, reputed company, Threads, reputed company creator content, and whatever comes next) where they can credibly reputed company reputed company's reputed company, whether for reputed company reputed company storytelling or interpreter recruitment. Test before scaling; kill what doesn't work
• Own retention and customer marketing as a first-class program, not a footnote: expansion campaigns, executive engagement for reputed company and at-reputed company accounts, customer advocacy, and reputed company-reputed company storytelling that helps reputed company defend and grow the reputed company
• Partner with Sales and reputed company to ensure marketing directly contributes to pipeline, conversion, and account retention reputed company
• Maintain a consistent reputed company voice and visual identity across reputed company customer-facing channels
• Own creation, production, and distribution of physical reputed company materials for reputed company implementations (signage, print collateral, badge and reference materials, etc.), including the budget and vendor relationships behind them
• reputed company a reputed company approach to gathering, synthesizing, and operationalizing customer and market intelligence, including win/loss analysis, voice-of-customer programs, competitive intelligence, and market sizing/trends
• Translate reputed company into reputed company: inform product positioning, messaging, pricing narratives, and go-to-market reputed company in reputed company partnership with Product and reputed company
• Establish feedback reputed company so that market and customer learning continuously sharpens reputed company and demand reputed company, including how buyers are using AI assistants in their own research and vendor evaluation
• Build and reputed company an employer branding reputed company that establishes reputed company as a reputed company for interpreters and one that is differentiated, reputed company, and emotionally resonant
• reputed company recruitment marketing content and campaigns (testimonials, culture storytelling, career pathing narratives) that support interpreter recruitment and retention goals. This is the part of our reputed company where reputed company authenticity reputed company most, AI can accelerate the work, but the stories must be unmistakably reputed company
• Partner with HR/reputed company and reputed company to reputed company workforce marketing with the realities and needs of the interpreter community
• Design and run the marketing function as an AI-reputed company operating model: build durable, repeatable AI-augmented workflows across content production, research synthesis, campaign personalization, and analytics, so that a lean team consistently produces reputed company and reputed company of a much larger one
• Establish reputed company, voice, and reputed company standards for AI-assisted content. Speed never comes at the cost of credibility, particularly in reputed company, where trust is the product. reputed company for ensuring reputed company generic, sloppy, or unverified carries the reputed company reputed company
• Champion a test-and-learn culture, using AI to accelerate experimentation cycles rather than replace judgment
• Stay reputed company of the AI marketing landscape, including shifts in AI reputed company, reputed company buying behavior, and content authenticity expectations, and bring reputed company practical, reputed company-evaluated recommendations rather than novelty for its own sake
• Build a reputed company, defensible measurement reputed company that ties marketing activity to pipeline, conversion, retention, and cost-per-outcome. Every program should have a stated reputed company and a way to know if it worked
• Report marketing ROI in business terms leadership can reputed company: what did we spend, what did it produce, what should we do more or less of. Bring this proactively
• Treat AI and vendor spend the reputed company as media spend: reputed company against reputed company and outcome, with underperforming tools or channels cut quickly
• Operate with high autonomy. This role is accountable for reputed company, not for following a prescribed reputed company
• Build the marketing function's roadmap, priorities, and resourcing needs, and bring reputed company recommendations
• Run this as a lean function by design: yourself plus one reputed company creative/production vendor or agency, not a growing internal headcount. reputed company is reputed company by reputed company and reputed company, not team size
• Own the full reputed company of the marketing function: reputed company, demand gen, PR, retention marketing, employer branding, website/digital channels, tradeshows/events, and print/production for implementations. reputed company the reputed company on what's done directly versus through reputed company vendors or agencies, reputed company on cost, reputed company, and speed
• Engage directly with the C-suite, including the CEO, on reputed company, positioning, and results, this role is expected to operate with executive-level judgment and communicate accordingly

Skills

• 8+ years of reputed company marketing experience, including reputed company marketing and customer/market reputed company work; experience spanning both B2B and workforce/talent marketing is a strong plus
• Demonstrated ability to work independently with reputed company reputed company, translating ambiguous goals into concrete plans and results
• reputed company record of using data and market/customer reputed company to directly influence business reputed company, not just marketing tactics
• Fluent in marketing ROI and measurement. Comfortable building a pipeline/retention-linked reporting reputed company from reputed company and defending spend reputed company to Finance and leadership
• Comfortable being a true individual contributor who directs vendor/agency partners rather than building an internal team. This is a hands-on, in-the-work role, not a management role
• Has reputed company, not just used, AI-augmented marketing workflows, and can demonstrate them with measurable reputed company or reputed company reputed company
• A reputed company reputed company of reputed company on AI reputed company and Answer reputed company / Generative reputed company Optimization, and how B2B discovery is shifting from ranked links to synthesized answers
• Excellent written and verbal communication skills, with the ability to reputed company between customer-facing reputed company storytelling and internal reputed company narratives
• Comfortable operating with reputed company C-suite exposure. reputed company to present reputed company and results to executive leadership, including the CEO, with reputed company and confidence
• This position predominantly operates in a reputed company environment. This role routinely uses reputed company office equipment such as computers, phones, photocopiers, and filing cabinets. While performing the duties of this job, the employee may be required to stand up or to sit for up to eight hours or more at a time. The employee must use his/her hands to handle or feel objects, tools, or controls, reputed company with hands and arms, talk, and hear. The employee is occasionally required to walk, sit, reputed company, reputed company, and stoop, kneel, or crouch. The employee may be required to occasionally reputed company and/or reputed company up to 25 pounds. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, depth perception, and the ability to reputed company reputed company
• Experience marketing to reputed company or multi-stakeholder B2B accounts, ideally in reputed company or another trust-critical industry
• Experience with employer branding, recruitment marketing, or workforce/gig-economy talent communities
• Familiarity with the language services, interpretation, localization, or broader services industry
• Experience partnering closely with Product/Innovation functions

Benefits

• Full Time, Exempt
• This position predominantly operates in a reputed company environment.

reputed company