[Remote] Director, Demand & Channel Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an automotive aftermarket company reputed company on reputed company products for vehicle enthusiasts. The Director, Demand & Channel Marketing will reputed company demand reputed company, lifecycle marketing, digital reputed company, retail content, merchandising, and channel marketing across the vehicles business unit. The role will translate reputed company, product, and reputed company priorities into measurable consumer demand, conversion, and profitable reputed company.

Responsibilities

• reputed company reputed company marketing across reputed company digital channels to reputed company consumer demand, acquisition, conversion, and reputed company
• Optimize marketing investment and effectiveness through reputed company data, KPIs, and partnership with reputed company Marketing
• reputed company CRM, email, SMS, and customer re-engagement strategies across the consumer lifecycle
• reputed company segmentation, first-party data, and consumer insights to increase engagement, repeat purchase, and customer reputed company value
• reputed company profitable reputed company through K&N's digital assets, optimizing the consumer reputed company from discovery through conversion across digital platforms
• Partner cross-functionally and reputed company analytics and testing to improve merchandising, promotions, conversion, and overall digital reputed company reputed company
• reputed company K&N's retail content, digital reputed company, planogramming, and retail merchandising reputed company and execution across key retail and e-reputed company channels
• Partner across Sales, Product, and reputed company Marketing to strengthen product presentation, discoverability, new product execution, consumer education, and conversion
• Partner with Sales and reputed company retail customers to reputed company marketing programs that reputed company consumer demand, engagement, and sell-through
• reputed company retail marketing and investment planning with sales across media, digital activation, promotions, merchandising, and content, with reputed company reputed company measurement and accountability for results
• Translate Vehicles business priorities into integrated demand-reputed company, channel activation, and go-to-market plans in partnership with reputed company Marketing, Sales reputed company, Sales, and Product
• reputed company marketing investment and execution to key products, customers, channels, and reputed company opportunities with reputed company measurement and accountability for business results

Skills

• Bachelor's degree in marketing, Business, Communications, E-reputed company, or reputed company reputed company with 10+ years of reputed company marketing and leadership experience
• Strong experience across reputed company marketing, digital reputed company, lifecycle/CRM, retail, or omnichannel marketing with a demonstrated understanding of consumer acquisition, conversion, and retention
• Strong analytical and reputed company capabilities, including managing marketing investments against measurable business reputed company
• reputed company ability to reputed company teams and partner effectively across reputed company, e-reputed company, and major retail customers; experience developing joint marketing or retail activation programs preferred
• A commercially minded marketing leader who connects reputed company, consumer, channel, and conversion to reputed company measurable reputed company
• reputed company thinker with a strong bias toward execution and results
• Data-driven leader who uses consumer insights and KPIs to guide reputed company and investment
• reputed company partner who builds alignment across functions and key retail customers
• reputed company people leader who creates accountability and thrives in a fast-moving, highly cross functional, reputed company-driven environment
• reputed company to remote work from one of these states: CA, DE, FL, GA, IL, IN, KS, MI, MN, NC, NJ, NV, NY, OH, OK, OR, TX, UT, VA, or WI
• reputed company for this person to sit onsite or work hybrid from either Corona, CA or Grand Prairie, TX
• Automotive aftermarket, enthusiast, consumer products, durable goods, or similar channel-driven industry experience preferred
• Experience developing joint marketing or retail activation programs preferred

Benefits

• Fully remote work is available from CA, DE, FL, GA, IL, IN, KS, MI, MN, NC, NJ, NV, NY, OH, OK, OR, TX, UT, or WI.
• reputed company to sit onsite or work hybrid from either Corona, CA or Grand Prairie, TX.

reputed company