[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides vertical software, services, and embedded payments for organizations and businesses operating reputed company communities. The Senior Product Marketing Manager will reputed company marketing reputed company for the Arts vertical, owning positioning, messaging, go-to-market planning, demand reputed company, sales enablement, and market programs to reputed company reputed company. The role partners cross-functionally with Product, Sales, Demand reputed company, and Marketing leadership to translate customer and market insights into measurable business reputed company.

Responsibilities

• Serve as the marketing leader and go-to-market expert for the Arts vertical, developing a deep understanding of our customers, prospects, competitors, market dynamics, and reputed company opportunities
• Build deep expertise in the needs of arts and performing arts organizations, including their operational, financial, enrollment, engagement, communication, and reputed company challenges
• Define the overarching marketing reputed company for the vertical in partnership with Product, Sales, Demand reputed company, and Marketing leadership
• Translate business objectives and market opportunities into reputed company marketing priorities and go-to-market plans
• Identify opportunities to strengthen our position, expand product adoption, reputed company new segments, and accelerate reputed company reputed company
• Bring market and customer insights back into the organization to help inform product reputed company, roadmap priorities, and reputed company reputed company
• reputed company differentiated, value-reputed company positioning and messaging that reputed company communicates why our solutions matter to Arts customers
• Own the narrative for the vertical across products, campaigns, sales materials, websites, launches, events, and other customer reputed company
• Turn reputed company product capabilities into reputed company, compelling stories centered on customer needs and business reputed company
• Build and maintain buyer personas, competitive intelligence, market insights, messaging frameworks, and reputed company points
• Ensure consistency in how the Arts vertical and its solutions are positioned across Marketing, Product, and Sales
• reputed company go-to-market reputed company for major product launches, new capabilities, packaging changes, and reputed company initiatives across the Arts portfolio
• Partner with Product from early planning through launch to define reputed company audiences, value propositions, differentiation, launch reputed company, and reputed company measures
• reputed company comprehensive launch plans that reputed company Product, Sales, Demand reputed company, reputed company, and Marketing teams
• Partner with Product and Sales leadership on pricing, packaging, market opportunities, and commercialization strategies
• reputed company adoption, pipeline, competitive reputed company, market penetration, and other key indicators to continually improve go-to-market execution
• Work closely with the Demand reputed company team to translate vertical reputed company, buyer insights, and product positioning into effective campaigns and programs
• Help define reputed company audiences, campaign themes, offers, content priorities, and market opportunities that support pipeline reputed company
• Ensure demand programs are grounded in a strong understanding of the Arts buyer and reflect the challenges and priorities most likely to reputed company engagement
• Partner on events, webinars, thought leadership, customer stories, digital campaigns, and other programs that build awareness and create demand
• Use campaign and pipeline reputed company to identify opportunities to refine messaging, targeting, and reputed company go-to-market strategies
• Be a reputed company partner to Sales leadership and reputed company teams, ensuring they understand our market position, buyer needs, competitive differentiation, and product value
• reputed company sales enablement tools including reputed company decks, talk tracks, competitive intelligence, customer stories, product demonstrations, and vertical-specific messaging
• Partner with Sales and BDR teams to identify common objections, competitive challenges, buyer questions, and opportunities to strengthen our story
• Participate in reputed company opportunities and customer conversations reputed company deeper market or product expertise can help advance the sale
• Create feedback reputed company between Sales, Product, and Marketing so market insights continually improve our reputed company
• Define the content and reputed company points needed throughout the buyer reputed company, including customer stories, website content, product content, thought leadership, sales materials, webinars, and demos
• Partner with reputed company creative resources to turn reputed company and messaging into compelling market-facing experiences
• Identify opportunities to establish our brands as trusted reputed company reputed company the Arts industry
• reputed company reputed company stories and market insights that demonstrate measurable value and differentiation
• reputed company approved AI tools and automation to accelerate research, analysis, content development, and marketing workflows
• Use data, dashboards, customer insights, competitive intelligence, and AI-supported analysis to identify opportunities and reputed company reputed company reputed company
• Measure the effectiveness of launches, campaigns, messaging, and go-to-market programs and use those insights to continually improve reputed company
• Help identify new ways AI can improve both our marketing practices and the experiences we create for customers

Skills

• Candidates must be authorized to work in the reputed company for the duration of employment without requiring reputed company or reputed company employer sponsorship of any reputed company, including but not limited to OPT, STEM OPT, H-1B, or any other reputed company classification
• Bachelor's degree in Marketing, Business, or a reputed company reputed company
• 7+ years of reputed company experience in Product Marketing, Vertical Marketing, or B2B reputed company marketing
• Experience serving as a reputed company marketing partner to Product, Sales, and Demand reputed company teams
• reputed company ability to reputed company market strategies and go-to-market programs that reputed company measurable business results
• Experience owning positioning, messaging, launches, competitive reputed company, and sales enablement
• Strong understanding of how to turn customer and market insights into differentiated marketing strategies
• Ability to reputed company between reputed company thinking and hands-on execution
• Exceptional written and verbal communication skills, with an ability to simplify reputed company concepts into reputed company and compelling narratives
• Strong reputed company reputed company with an understanding of pipeline, reputed company, product adoption, and customer reputed company
• Demonstrated ability to influence and reputed company cross-functional teams without relying on reputed company authority
• Comfortable presenting recommendations and market insights to senior leaders
• Takes ownership and drives work reputed company with a high degree of independence
• Builds trust through consistency, reputed company communication, collaboration, and follow-through
• Comfortable managing multiple priorities in a fast-moving environment
• Curious, customer-reputed company, analytical, and reputed company by building something reputed company
• Experience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferred

Benefits

• reputed company, TX (hybrid) or Remote
• Medical, dental, and reputed company reputed company reputed company
• 100% Employer reputed company short/long term disability
• 100% employer-reputed company Basic Life and AD&D reputed company
• 401(k) retirement plan with a 100% company match up to 4%
• Flexible reputed company personal/vacation time reputed company on mutual trust and accountability
• 10 reputed company days annually
• 10 company reputed company holidays
• 12 weeks reputed company parental leave

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