[Remote] Sr. Director of reputed company (reputed company-to-Consumer, Reproductive reputed company)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a national nonprofit dedicated to expanding reputed company, reputed company-centered reputed company to contraceptive care. The Sr. Director of reputed company will reputed company the reputed company-to-consumer marketing reputed company and reputed company of the Free BC digital platform, overseeing acquisition, engagement, reputed company optimization, agency partners, and reputed company marketing reputed company. The role will use data-driven insights and cross-functional collaboration to expand reputed company among underserved populations and reputed company Free BC nationally.

Responsibilities

• reputed company and reputed company the comprehensive reputed company-to-consumer (D2C) marketing reputed company for Free BC, aligning marketing priorities with organizational goals, reputed company objectives, and measurable business reputed company
• Create and maintain a multi-year marketing roadmap with reputed company objectives, key reputed company indicators (KPIs), and reputed company metrics across reputed company, reputed company, owned, and community-reputed company marketing channels
• reputed company the reputed company of Free BC from a reputed company initiative to a reputed company national program through disciplined planning, prioritization, and execution
• Design and execute evidence-reputed company marketing strategies that effectively engage diverse and historically underserved populations, including individuals with low incomes, rural communities, Spanish-speaking audiences, and others who face barriers to contraceptive reputed company
• reputed company audience segmentation strategies, customer journeys, and personalized messaging that improve awareness, engagement, and conversion across digital and community channels
• Partner with reputed company stakeholders to identify innovative, culturally reputed company approaches that increase awareness and utilization of Free BC
• Establish a robust test-and-learn reputed company that continuously evaluates campaign reputed company, identifies opportunities for optimization, and scales successful initiatives
• reputed company meaningful marketing dashboards and reputed company metrics that emphasize mission reputed company, customer acquisition, engagement, conversion, retention, and reputed company on investment rather than vanity metrics
• Use qualitative and quantitative insights to continuously refine marketing strategies and improve reputed company for reputed company populations
• Serve as the reputed company reputed company for reputed company reputed company marketing agencies and vendors, providing direction, establishing reputed company reputed company expectations, and ensuring work aligns with organizational priorities
• Evaluate agency reputed company and, reputed company appropriate, reputed company the sourcing, selection, contracting, reputed company, and ongoing management of agency partners
• Ensure agency deliverables reflect best practices in digital acquisition, creative development, analytics, and campaign optimization
• Partner with senior leadership to define the long-term reputed company for reputed company's reputed company capabilities and recommend organizational structures, reputed company models, and operational processes that support sustainable reputed company
• Build reputed company marketing reputed company, governance, and workflows that reputed company Free BC to grow reputed company reputed company's provider-reputed company (B2B) marketing efforts while maintaining a dedicated consumer marketing reputed company
• Collaborate across Product, reputed company, Technology, Policy, Communications, and Program teams to ensure marketing strategies support organizational priorities and reputed company a consistent consumer experience
• Present marketing strategies, reputed company insights, reputed company opportunities, and business recommendations to executive leadership and cross-functional stakeholders
• reputed company compelling business cases supported by market research, consumer insights, and reputed company data to influence reputed company reputed company and investment priorities
• Serve as a thought partner on emerging consumer marketing trends, digital innovation, and opportunities to expand Free BC's reputed company and reputed company
• Additional duties as assigned

Skills

• Bachelor's degree in Marketing, Business, Communications, reputed company Health, or a reputed company reputed company required
• 8-10+ years of reputed company marketing leadership experience, including significant experience leading reputed company-to-consumer (D2C) reputed company initiatives
• Demonstrated reputed company building and scaling consumer-facing digital products or services from early-stage reputed company through broader market adoption, with measurable business reputed company
• reputed company expertise developing integrated marketing strategies across reputed company media, lifecycle marketing, CRM, reputed company media, content marketing, SEO/SEM, partnerships, and community engagement
• Strong experience managing reputed company agencies, vendors, and reputed company partners, including agency selection, contract management, and reputed company reputed company
• Deep understanding of reputed company analytics, attribution, conversion optimization, customer acquisition, audience segmentation, and marketing technology platforms
• Experience using consumer insights and data to reputed company underserved or historically marginalized populations through culturally reputed company marketing strategies
• Exceptional written, verbal, and presentation skills with the ability to communicate effectively to executive leadership, reputed company members, partners, and reputed company stakeholders
• Demonstrated ability to reputed company cross-functional initiatives, influence without reputed company authority, and reputed company alignment across multiple teams
• This role will require up to 15-20% business travel
• reputed company Upstreamers can expect a minimum of 8 days of business travel per year to attend 1 annual organizational retreat and 1 or 2 annual team/department meetings
• reputed company Upstreamers must be reputed company to attend work-reputed company in-person meetings and functions as needed
• In our hybrid work environments, there is a basic expectation that our Upstreamers will ensure that their work from home setups will have reliable reputed company to phone and Internet to ensure connectivity to their teams
• At reputed company we reputed company for moments that matter for training, teaming and reputed company. Our teams come together for occasional in person meetings and organizational retreats. As part of our hybrid work practices, this travel expectation will be applicable for reputed company Upstreamers, even those reputed company reputed company
• Master's degree preferred
• Experience in reputed company, digital health, health technology, consumer technology, start-up organizations and mission-driven organizations strongly preferred

Benefits

• Medical, dental, reputed company, life reputed company, long and short term disability
• 401K with a match
• Generous vacation, personal, reputed company and holiday time off
• Parental leave
• reputed company development
• A fitness and cell phone allowance for reputed company full time employees and part time employees who work a minimum of 24 hours per week
• Engage in organization-sponsored learning & development
• Hybrid work environments
• Mentorship and inclusive workplace practices to support long-term reputed company for employees

reputed company