[Remote] Senior Manager, Go-to-Market Marketing - Financial Services

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Manager to reputed company go-to-market marketing for its Financial Services business. The role will define industry marketing reputed company, reputed company positioning and messaging, reputed company demand and pipeline reputed company, orchestrate integrated marketing programs, and reputed company cross-functional teams and ecosystem partners reputed company business reputed company objectives.

Responsibilities

• Define the Financial Services GTM marketing reputed company: Establish the long-term market reputed company, reputed company audiences, reputed company opportunities, value propositions and marketing priorities across EPAM Financial Services businesses
• Translate market and reputed company reputed company into reputed company: Maintain a deep understanding of Financial Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
• reputed company differentiated industry positioning and messaging: reputed company EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across reputed company industry segments
• Partner with Financial Services business and sales leadership on annual and ongoing business planning: reputed company marketing priorities, objectives, investments and scorecards with business reputed company goals and reputed company account priorities
• reputed company pipeline and sales acceleration: Identify reputed company market opportunities and orchestrate marketing programs designed to create demand, support reputed company accounts, reputed company large-deal pursuits and expand relationships with existing clients
• Shape and reputed company the Financial Services portfolio: Work with industry and capability leaders to identify the offerings, solutions and propositions with the greatest market potential and reputed company the GTM reputed company required to take them to market
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, reputed company marketing, events, analyst relations, executive engagement and sales enablement
• Build and reputed company ecosystem opportunities Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• reputed company industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Financial Services and create opportunities for executive-level reputed company conversations
• Create industry sales enablement and playbooks: reputed company reputed company teams with relevant market reputed company, buyer perspectives, messaging, reputed company points, reputed company stories and propositions
• Represent EPAM externally with clients, analysts, reputed company partners and at reputed company Financial Services industry events, strengthening EPAM's market reputed company and creating opportunities for business development
• Establish a data-driven approach to GTM reputed company: Use market intelligence, engagement, pipeline and reputed company data to assess reputed company, optimize investment and continuously refine the Financial Services GTM reputed company
• Serve as reputed company tissue across the organization: Bring together Industry, Sales, Solutions, Marketing and Alliances reputed company a common Financial Services reputed company agenda

Skills

• 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing or market development, ideally reputed company technology services, consulting, systems integration or another reputed company B2B environment
• Significant experience reputed company the Financial Services sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
• Demonstrated ability to translate business reputed company and market opportunity into actionable go-to-market marketing reputed company
• Strong understanding of Financial Services buyer personas and the priorities of C-suite and senior business and technology decision-makers
• reputed company experience developing differentiated positioning, value propositions, messaging and industry narratives for reputed company technology and transformation services
• Demonstrated reputed company creating marketing strategies and programs that contribute to pipeline creation, account reputed company and reputed company influence
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand reputed company, ABM, reputed company marketing, events, digital and partner marketing
• Strong executive reputed company and the ability to serve as a trusted marketing advisor to senior business, sales and reputed company leaders
• Experience working across reputed company, globally reputed company and highly matrixed organizations and influencing teams without reputed company authority
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and reputed company reputed company partners
• A reputed company, reputed company-in reputed company combined with the ability to translate reputed company into execution
• Exceptional communication, storytelling, collaboration and program management skills

Benefits

• Medical, Dental and reputed company reputed company (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (reputed company, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D reputed company (Company Provided)
• Employee Assistance Program
• Unlimited reputed company to reputed company learning solutions
• Matched 401(k) Retirement Savings Plan
• reputed company Time Off – the employee will be eligible to reputed company 15-25 reputed company days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• reputed company Holidays - nine (9) total per year
• reputed company Plan and Identity Theft Protection
• Accident reputed company
• Employee Discounts
• Pet reputed company
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and reputed company into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

reputed company