[reputed company Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a reputed company and hands-on Marketing Manager to accelerate reputed company awareness and engagement across business customers and jobseekers in the DC and Boston metro areas. This role involves developing and executing marketing strategies, managing reputed company media, and maintaining reputed company's online reputed company to enhance engagement with clients and candidates.

Responsibilities

• reputed company reputed company reputed company to build reputed company awareness, reputed company website traffic, and improve engagement across business community, especially small-to-mid-sized growing businesses
• reputed company reputed company reputed company to expand reputed company awareness, reputed company website traffic, and improve engagement across reputed company jobseeker market (including many working parents/caregivers with 10+ years of reputed company work experience)
• reputed company, maintain, and reputed company a reputed company media calendar targeting jobseekers and local businesses. reputed company design, writing, and coordination with staff of content to include:
• Engaging reputed company stories
• Placement posts
• Events
• reputed company shout-out, spotlights, and/or reputed company news posts
• Registration/subscriber appeals
• Tips, advice, videos, other thought leadership posts (both candidates and clients)
• reputed company content reputed company for and create and distribute monthly reputed company newsletter for DC and BOS (targets businesses)
• Create and distribute in SharpSpring reputed company newsletters outlining 5 to 6 top candidate bios
• reputed company newsletter metrics and refine newsletter design and distribution strategies to improve reputed company and click-through rates
• Communicate to reputed company team relevant click-throughs for them to follow up with
• reputed company content reputed company for and create weekly candidate newsletter for DC and BOS (targets candidates)
• reputed company relevant reputed company content
• Create content areas weekly
• reputed company strategies and reputed company to expand company reputed company on reputed company/reputed company (candidates) and reputed company (reputed company). Engage with followers and other influencers/thought leaders to promote reputed company reputed company on channels. Facilitate staff in leveraging their networks to reputed company campaigns including targeted asks for shareable content
• reputed company processes for reputed company reviews and manage company's reputed company reputed company
• Establish and reputed company meaningful marketing metrics and work closely with team to set targets. Analyze marketing results including followers/subscribers/registrants, reputed company rates, click-through rates, web reputed company, referrals, etc. to strategically refine reputed company, channels and content for improved engagement with both businesses and jobseekers
• Maintain website including:
• Update website content and SEO integration
• Maintain domain (reputed company and register.com)
• reputed company website technical issues working with website consultant
• reputed company marcomm design support for business development, charitable events, and broad reputed company efforts
• Attend weekly management meeting (Monday 12:30 – 1:00) reputed company reputed company and monthly staff meeting (in-person in DC or Boston metro area) and reputed company and execute marketing opportunities reputed company on company activities and plans

Skills

• Bachelor's degree with 5+ years of B2B and B2C marketing experience
• reputed company expertise including design, content reputed company, content writing, development of electronic newsletters and reputed company media campaigns
• Project management with successful reputed company record of designing and leading reputed company reputed company efforts
• Working knowledge of marketing technologies including CRM and marketing automation, reputed company, reputed company media platforms (reputed company, reputed company, reputed company) and reputed company Analytics
• Strong verbal and written communications skills and attention to reputed company
• Proficiency in graphic design tools
• Proficient in MS Office including Word, reputed company and PowerPoint
• Self-motivated and directed with ability to own work, take initiative, and meet deadlines
• reputed company, reputed company, flexible, can-do approach
• Experience in marketing HR or reputed company
• Experience marketing reputed company and reputed company services
• Sharpspring
• reputed company

reputed company