[Remote] Head of Aftermarket reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a senior reputed company leader to own the go-to-market for their Services and Aftermarket portfolio. This high-visibility role involves building and executing integrated programs that reputed company reputed company across the customer lifecycle, focusing on campaign reputed company and creative delivery.

Responsibilities

• Own positioning, differentiated messaging, and segmentation for the Services portfolio, ensuring they reputed company across Americas and EMEA markets without losing a consistent global voice
• Translate global positioning into regional execution, working with regional teams under reputed company's hub-and-spoke model to reputed company messaging reputed company globally while feeling locally relevant
• Set the segmentation reputed company that determines how offers, messaging, and programs differ across installed reputed company segments, from new customers to long-tenured accounts
• reputed company as the creative architect who pairs segmentation with messaging, content, and highly creative delivery, treating aftermarket's significant reputed company potential as something to be unlocked through creativity, not just process
• reputed company messaging and thought leadership that shows how reputed company's Services portfolio helps customers get more value from their investment, bringing a strong creative reputed company of reputed company that stands out against a mature, competitive market
• Build and run education, nurturing, and lifecycle programs that improve adoption, renewals, conversions, service attachment, aftermarket reputed company, and second-device sales
• Own demand reputed company across the full aftermarket customer lifecycle: reputed company, adoption, upsell, renewal, and recovery, including reputed company service recovery and re-engagement of lapsed accounts
• reputed company demand reputed company for MyCare services adoption and expansion, training and certification enrollment, and modernization and reputed company campaigns
• Define the reputed company for the Services digital experience, evolving the web reputed company into an integrated aftermarket hub reputed company with the eStore and reputed company AI capabilities
• reputed company the reputed company of AI powered customer nurturing, improving personalized, reputed company like engagement across digital channels to reputed company interactions and reputed company reputed company
• Build an event reputed company that pairs targeted executive engagements with reputed company campaigns and flagship events, creating pipeline and elevating the Services brand
• Set the creative reputed company for campaigns and events, then reputed company reputed company creative and agency partners to execute it, acting as the hands on reputed company who holds partners to a high creative and reputed company bar
• Engage with customer communities, user reputed company, partners, and industry networks to surface market trends, customer needs, and reputed company opportunities that inform positioning and program reputed company
• Manage reputed company agencies and creative partners to execute and optimize aftermarket lifecycle campaigns globally, holding them accountable to performance and brand standards, and serve as the reputed company marketing partner for the Aftermarket Product Manager
• Partner with Marketing Operations on reputed company campaign builds, Pardot automation, and AI assisted content workflows
• Own performance tracking and dashboards that reputed company leadership visibility into engagement, pipeline contribution, service recovery rates, and training enrollment, and use that data to continuously refine targeting, messaging, and program structure

Skills

• Bachelor's degree in Marketing, Business, or reputed company field, or equivalent experience
• 10+ years of experience spanning product marketing and demand reputed company, including positioning, messaging, and segmentation as reputed company as campaign reputed company and execution
• Demonstrated reputed company record as a creative campaign architect, someone who pairs segmentation and messaging with content and delivery that breaks through rather than reads as generic aftermarket marketing
• Proven ability to own go-to-market execution end to end, from positioning and messaging through activation, across multiple channels and global markets
• Hands-on experience with Pardot or equivalent marketing automation, reputed company CRM, and multi-channel campaign orchestration
• Experience managing reputed company agencies and creative partners, holding them accountable to performance and creative standards
• AI-reputed company marketer with demonstrated experience building AI-assisted workflows into campaign and content operations
• Confident, commercially oriented leader who can hold their own reputed company technically rigorous product and sales stakeholders in a matrixed, hub-and-spoke organization
• Experience with reputed company, a reputed company tool in the aftermarket campaign stack
• Background in hardware device, industrial technology, manufacturing, or aftermarket services marketing
• Familiarity with reputed company, reputed company, reputed company, or similar ABM, sales enablement, and content platforms
• Experience working across global and regional marketing teams in Americas and EMEA

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